1. ValueAd Inc. AdXpress ® Enterprise Ad Serving platform

2. About ValueAd Inc. ValueAd first opened its doors in December of 1996 The company has grown to become one of the most robust, reliable and respected Online Media Delivery Technologies in the market place. Location: Marketing, sales, support - San Diego CA Engineering: ValueAd office Moscow, Russia (AdServer.ru) Flagship Product: Ad server platform AdXpress® Enterprise Latest release: Version 8.2 Managed by a group of specialists that have an enviable track record of success providing high-quality expertise ValueAd is a privately held corporation

3. Technology & Functionality AdXpress® Enterprise is efficiently designed to provide services to: Advertisers Publishers Agencies of all sizes AdXpress has more effective features and functionality then almost any local site-side ad server. In comparison with our competition, AdXpress® stands out on all technological aspects AdXpress®, in addition to ad delivery and reporting, provides you the ability to supply all of your clients (publishers, networks, agencies) with their own individual login account and reporting tools.

4. How AdXpress® works By using AdXpress technology you allow the Advertiser to place ads on Publisher's sites and both can always remain informed about visitor’s behavior and overall campaign success. For this task AdXpress generates a large variety of real-time reports.

5. Smart Targeting Any Campaign can be targeted on this site by any ZONE, PLACE or BUNDLE (a group of places). thus maximizing ad potential for the audience more efficiently:

6. Single Site Layout Any Campaign can be targeted on this site by any ZONE, PLACE or BUNDLE (a group of places). thus maximizing ad potential for the audience more efficiently:

7. Behavioral Targeting ValueAd’s AdXpress goes beyond standard ad targeting. Behavior targeting identifies groups of potential customers - "segments" - based on their past web behavior by rating their browsing activity - wherever they are online based on their past behavior, surfing patterns and other anonymous data and puts your ad in front of them in places you never could reach them before. You choose the audience that you would like to target as well as level of involvement with is segment. Then, in real time, AdXpress seeks out and connects your ad campaign with your target segments. AdXpress serve your ads to your audience based on their interests, combined with their location on the Web.

8. Post-Action Analysis Post-Click analysis Post-click analysis will provide publishers and advertisers with the usage trail activity that users choose after applying actions on the creative. To simplify, Smart Tags monitor where a user will go after he/she clicks on the banner. Smart Tags will report a user’s activity and provide detailed information on common traffic flow within your site. Post-View analysis Smart Tag technology enables one of the new ways of measuring important brand awareness. Utilizing the incredible power of Smart Tags, AdXpress provides Post-View analysis. If your objective is to improve your brand awareness on the NET – this is the most effective tool on the market today to get the job done. Some users will view your creative but won’t click on it. In most cases they read your media (banner) and in some cases they have even memorized it. In 24 hours (more or less) users may want to visit your site because they still remember your message and will type in your company name (domain name) to learn more about products and services. BINGO! Mission accomplished! AdXpress is capable of identifying users who viewed your ad earlier and who come back later. AdXpress will provide you with a valuable and detailed report on how many people viewed your banner and even those who actually did come back and placed an order.

9. Smart Tags ValueAd’s AdXpress goes beyond standard ad tracking. We implement ‘smart tag’ technology that allows our customers the distinct advantage of monitoring a user’s activity after the action occurred. By placing a clear pixel in conjunction with our proprietary tracking tool on your pages, Smart Tag technology enables post-click and post-view analysis deep within your site.

10. Optimization Real time optimization is a dream come true for web marketers. The System can optimize your creatives in real time during an entire campaign life cycle. AdXpress is designed to work together with our RDPR (Raw Data Processing Robot) in order to analyze data and compare that data to your campaign objectives. Effective Optimization process will read results produced by RDPR plus real-time incoming data and make appropriate changes automatically to creative. This is done in rotation across multiple placements based upon actual results that are determined by your metrics.

11. Campaign Optimization While users visit advertiser site, AdXpress tracks behavior and generates real-time reports. Advertiser runs AdXpress reports and optimizes ad campaign.

12. Interfaces

13. Network Diagram

14. Just a few of our AdXpress Enterprise Customers

15. Basic Functionality List Please double click on Excel table

16. Contact us ValueAd Inc. 3914 Murphy Canyon Road Suite A166 San Diego, CA 92123 US Headquarters Ph : (858) 499-0110 Fax: (619) 839-3939 http://www.valuead.com info@valuead.com Humboldstr. 21 69120 Heidelberg BRD European Office +49 6221 41 86 53 +49 0163 5214441 Ad Serving technology on your terms