1. Seven Deadly Sins Web Content Management

2. Introduction Ian Truscott CTO, Morello Mediasurface Stand E305 ian.truscott@mediasurface.com www.hellomorello.com

3. Introduction  Buying Enterprise software is often complex  The foundations of a project are set in the procurement  It’s not uncommon for procurements to be compromised  And for projects to fail... maybe slowly. Sometimes buying the finest product from a reliable partner is not enough...

4. Seven Deadly Sins  Some advice on how to avoid some of the common pitfalls on your implementation, but particularly how start it well with a good procurement process.  Followed by a case study.

5. Lust Don’t get distracted from your objective Define requirements before you see the shiny stuff Requirements must have a business value to your organisation Make sure you can defend these requirements Prove and test through business scenarios 1

6. Gluttony Focus, deliver what the business needs Keep it lean - through tight, measurable requirements Stay focused on non-negotiable “must haves” needs Always refer back to these “must haves” throughout the project Demonstrate delivery of musts to the business 2

7. Greed Keep it simple, don’t boil the ocean ECM? Or a solution set that matches your requirements? Remember core “non-negotiable” requirements Manage a tight proof of concept Deliver demonstrable value in phases throughout the project 3

8. Sloth Motivate the business to participate Empower your authors - people generally want to be published Ensure the processes and tools fit the way they work Author adoption is critical to a projects success Maintain your energy and investment as the project matures 4

9. Wrath Don’t fail the business Build a resilient and reliable solution you can maintain Deliver on your business requirements Measure and communicate that success throughout the project Spread the risk/reward with your stakeholders Be agile, keep pace with changing business needs 5

10. Envy Don’t envy your competitors, let them envy you. Don’t forget your audience, delighting them is your objective You are building a business communication tool, or a community – not an IT system Enable your business users to create cool stuff, let IT focus on core business innovation 6

11. Pride Be inclusive, involve the business, your vendor and your audience Get business backing early in the project Encourage people to participate, become stakeholders and business sponsors Associate owners to requirements and keep them in the loop 7

12. So, contrived biblical references aside.. Seven Deadly Sins of Web Content Management

13. Case Study - AstraZeneca  The task –250+ AstraZeneca Websites. –Support for websites in 27 languages –400 globally located site owners and content editors. Mixture of AZ and external agency content editors. –1 million registered website users –100 million page views per annum –3000 term taxonomy (in 27 languages) –”AA” Accessibility (or better) websites

14. AstraZeneca – Selection Process  RFP –Over 700 functional, non functional requirements, each with a business owner –Use Cases provided to add context  Scenario based demonstration day –All had to deliver demonstrations based on the Use Cases –Attendance by all major stakeholders, from 5 geographies  Pilot –4 diverse websites focused on ‘Must’ requirements –Gained business confidence in the project –Proved technical architecture & relationship

15. Conclusion  Who owns the website?  Involve and enable the business users from the start  Invest time in building strong, measurable ‘must have’ requirements that you refer back to throughout the programme  You’ll find people that want to be published - user adoption is critical to your success  Devolved management is critical to your agility  Choose a partner, not a vendor  Don’t forget why you are doing what you are doing..

16. Questions? Web Content Management – Seven Deadly Sins Stand E305 ian.truscott@mediasurface.com www.hellomorello.com

17. Thank you Web Content Management – Seven Deadly Sins Stand E305 ian.truscott@mediasurface.com www.hellomorello.com