1. Helping ensure that GMMP 2009/10 is the most successful GMMP to date! William Bird Media Monitoring and gender!! The joy! The power! The how-to!

2. The idea for GMMP or for one-day study of the representation of women and men in the world’s news media conceived at ‘Women Empowering Communication’ in Bangkok in 1994 A little history

3. Chad USA Sweden Fiji Netherlands Cuba

4. GMMP 2005

5. Scope of GMMP 2005 76 countries 12,893 news stories on TV, radio and print 25,671 news sources 14,273 news personnel Total of 39,944 people in the news

6. Women are dramatically under-represented in the news. Only 21% of news subjects are female. This is an increase from 1995 - 17% women. Results: Representation Women's points of view are rarely heard in the topics that dominate the news agenda. In stories on politics and government only 14% are women; in economics and business, 20%. Even in stories on gender-based violence, male voices, dominate (64%).

7. When women do make the news it is primarily as 'stars' (celebrities, royalty) or as 'ordinary' people. Women make the news as celebrities (42%), royalty (33%) or as 'ordinary people'. Female newsmakers outnumber males in only two occupational categories - homemaker (75%) and student (51%). As authorities and experts women barely feature in news stories. Expert opinion overwhelmingly male. Men - 83% experts, and 86% of spokespersons.

8. Women are much more likely (23%) than men (16%) to appear in photographs. For women, age has a crucial bearing on whether they appear in the news. Men make news well into their 50s and 60s: 49% of all male news subjects are aged 50 or over. But older women are almost invisible: 72% of female news subjects are under 50. Similar findings for presenters.

9. Female reporters dominate in only two topics - weather reports on television and radio (52%) and stories on poverty, housing and welfare (51%). Results: News Delivery Overall, male journalists report at the so-called 'hard' or 'serious' end of the news spectrum such as politics and government (where women report only 32% of stories There are more female news subjects in stories reported by female journalists (25%) than in stories reported by male journalists (20%).

10. Very little news - just 10% of all stories focuses specifically on women. News stories are twice as likely to reinforce (6%) as to challenge (3%) gender stereotypes. News on gender (in)equality is almost non- existent. Only 4% of stories highlight equality issues, and these tend to be human rights, family relations, or women's activism Results: News Content