1. Jeff Fried & Keenan Newton Senior Technical Product Managers Microsoft Corporation SESSION CODE: OSP206

2. Dynamic user experiencesDynamic user experiences Advanced content processingAdvanced content processing Broad repository connectivityBroad repository connectivity Extreme scale and performanceExtreme scale and performance Open and Extensible PlatformOpen and Extensible Platform Simplicity and low TCOSimplicity and low TCO Familiar, integrated developer toolsFamiliar, integrated developer tools Windows 7 IntegrationWindows 7 Integration Robust partner and platform eco- systemRobust partner and platform eco- system Out-of-the-box intranet searchOut-of-the-box intranet search People SearchPeople Search SharePoint platform integrationSharePoint platform integration No code customizationNo code customization

3. Products for Every Customer Need OOB General Productivity Search with light customization Heavily customizable OOB General Productivity Search and easy to build Search-Driven Applications Common UI Framework Social search features and integration SharePoint platform integration End user and site administrator enablement Common across the product line Common Connector Framework (BDC) APIs and developer Experience Admin & deployment capabilities Operations advantages (SCOM, scripting) OSP217 What’s New in Enterprise Search in Microsoft SharePoint Server 2010

5. Introducing FAST Search for SharePoint A new choice for enterprise search that eliminates compromise Productivity Search Experience Search Driven Applications A Single, Cost-effective Infrastructure

6. Customized productivity search and search driven applications Social, Conversational++, Visual, Contextual Connectivity+, Security, Relevance+, Performance, Administration+, Scale++ SharePoint Enterprise CAL + FAST Search for SharePoint server license SharePoint Standard CAL + SharePoint server license General Productivity search Light customization Social, Conversational Connectivity, Security, Relevance, Performance, Administration, Scale SharePoint 2010 search and FAST search comparison

8. Contextual Tailored to your role, task, and perspective, making you more productive Conversational Change how you interact with information, giving you better answers Visual Help you identify patterns and discover new insights Turn information into business outcomes through engaging experiences. Social Connect and collaborate to apply your talent more effectively

10. Visual and conversational interaction with precise control Built on SharePoint Search Center Leverages all of innovations in SharePoint Open Web Parts, Federation, query suggestions, related queries, Did you mean? Visual results connects users with content Thumbnails for Word and PowerPoint Visual Best Bets highlight premium content Preview in browser without leaving the results Deep Refinement Thumbnails Previews Sort on any field Similar Results

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12. Enables precise control of results Contains exact counts Leads to discovering non-obvious relationships, key data trends, and deep analysis of your content Enables conversational experience You will never miss any content; enabling better findability and exploration across the entire result set Exact Counts Sorted by frequency Provides a sorted view Each refiner is sorted by frequency, from highest to lowest, indicating the importance of each term

13. OOB Search Experience Customizing Search Search-Driven Applications Platform Architecture Deployment and Manageability

14. Key ingredients to a great customized search experience Search in the language of your business Deliver results that are contextually relevant Tune relevancy to meet diverse needs Process content with advanced linguistics Customize the user experience to build engaging applications Search in the language of your business Deliver results that are contextually relevant Tune relevancy to meet diverse needs Process content with advanced linguistics Customize the user experience to build engaging applications

15. Custom Query Suggestions

16. Maintaining a custom query suggestion list using the SharePoint Term Store repository, instead of putting the information in a list on a site.

17. Visual cues to highlight essential content Built on SharePoint Keywords Matches keywords and synonyms that are contextually relevant to users. Include banners, videos, external websites. Easy and quick to setup Point and click setup for site admins. Set and forget with content expiration dates. Web Parts allow for easy page customization Visual Notification Web Part Flexibility

18. What’s for Lunch? Visual Best Bets at Hafslund

19. Audience-specific search experiences Use User Context to meet the needs of diverse groups User context Inform- ation context Application context Social context Renee Lo Engineering Contoso Consulting ”What should I know about implementing ERP?” Alan Brewer Sales Manager Contoso Consulting ”What should I know about selling ERP consulting?” Username & Group Memberships Location Languages Business Unit Department Team Time of Day Preferred Sites SharePoint Audiences Interests & Current Projects Context of Current Task

20. Quickly build a contextual experience User based tools for creating results that are relevant to your users Pick the right ingredients Match the proper terms and contexts to boost relevancy for targeted users to ensure your users are always finding the right content One-way synonyms Keywords map to other terms Two-way synonyms Keywords become equivalent to other terms Best Bets Highlights key resources that are always relevant to a keyword Visual Best Bets Extend Best Bets with pictures, video, Silverlight controls Document Promotion / Demotion Tailor specific document relevancy Create new user contexts Site administrators create contexts based on user profiles to deliver relevant results to the right audiences Create new keywords Site Administrators have powerful and simple tools to configure the search experience for groups of users

22. A flexible solution for your organizations, groups and individuals Optimize Relevancy for broad intranet use Query results with the default relevancy Query results with the default relevancy ”I want to know about my customer Woodgrove Bank and customers in Financial Services" - Alan Brewer, Sales Lead New Default Sorting Promotes relevant Results Promotes relevant Results Quickly tailor relevancy models Deliver the right results to the right people by creating new Rank Profiles ”I want to get right to the technical documents" - Renee Lo, Consultant Documentation, RFPs and SOWs are now promoted Documentation, RFPs and SOWs are now promoted Same Results different order Users can select rank profiles in the sort by box or create their own default views by modifying the web part

23. Tune relevancy without impacting the default algorithm Out of the box relevancy Tuned for great general productivity experience, relevancy improves with click-throughs and link text analysis. Extend the default algorithms Create new default relevancy models. Blend static and dynamic ranking parameters to instantly improve search results.

25. IT Pros are empowered to create new profiles quickly Rank Profiles created in PowerShell by extending the default relevancy algorithm… … and are exposed in the user interface by modifying the sorting web part.

26. Advanced Content Processing A new level of search quality Content Federation OpenSearch Source Content Processor Crawler Indexer Query Processor Search Center MetadataRelevance Control User Context Indexing Connectivity Index Partition … Format Conversion Language Detection Entity Extraction Lemmatization Mapper … Content Processing Pipeline

27. Breaks down content to the smallest addressable chunks to build meaning Understands file encoding, data formats, and written languages Supports 400+ file formats, 80+ languages Automatic and detailed analysis creates a great search experience FAST Content Processing Pipeline

28. Configure Optional Processing Steps XML Properties mapper Offensive Content Filter Pipeline Extensibility Calls external applications for custom item processing Field Collapsing Add Custom Processing Content classification Geo-tagging Machine translation Sentiment Analysis Safely add additional analysis and processing What is Custom Processing? Pipeline Extensibility is a specially defined stage that takes a set of crawled properties, as flat text as input and maps output to another crawled property Custom Processing is Safe Executable arguments and temporary files automatically handled in sandbox with timeouts. Runs before Crawled Property mapping stage, making new metadata accessible in SharePoint

29. TypeDoc IDTitleAuthorDateSizeKeywordsCompaniesExpertiseIndustry...Body Text 123Sales Forec…John Doe2010-04-15386 KBsales; pipe…Contoso; Tail..Strategic Con..Financial Ser……IT Market Gr… 456………………………… 963………………………… Automatic association of metadata to content Expertise Strategic Consulting Market Analysis IT Implementation … Industry Financial Services Manufacturing Technology... Crawled Properties Managed PropertiesIndex Schema: Companies Contoso Tailspin Toys Woodgrove Bank … Mapped in Central Admin Or PowerShell Mapped in Central Admin Or PowerShell Crawled Properties Standard document metadata discovered by the crawler or extracted from the full text by the FAST Content Processing Pipeline Managed Properties Map one or more Crawled Properties to a single field. Enables sorting, refinement, relevance tuning and fielded searching Any data can be found and mapped Any data can be found and mapped

32. Search Driven Applications Meet all the search application needs you have across your business “How do I support the unique search needs of teams and work that impact our business?” To do so, you need a search platform that has A deep understanding of your informationA deep understanding of your information Flexible relevance to meet diverse needsFlexible relevance to meet diverse needs A customizable UX to increase user efficiencyA customizable UX to increase user efficiency Sales: 360 o Customer Insight Services: Knowledge Browser Marketing: Competitive Intelligence Research & Development: Innovation Portal Support: Call Center Advisor Operations: Systems/Logistics Portal Legal, HR, IT, Finance, ……

33. FAST Search for SharePoint

34. News and external opinion to monitor and send to clients Top information from Woodgrove…new market view report to send to clients Drilldown to single view with all clues about a customer: portfolio, holdings, communications, annual and quarterly customer plans, etc… Set of Customers to explore Experts to help, with availability and rating Immediate actions on selected items View of information across different pivots, with drilldown Finds customers beyond direct terms (REIT ~ real estate) Start with a simple query, quickly find and explore

40. Back End Processing Tasks: Load content from many different places Out of the box connectors for SharePoint, exchange public folders, and shared files SharePoint Designer to configure connection to customer portfolio/holdings database Create custom metadata with content processing pipeline Names of holdings, offerings, key concepts, companies, people Synonyms for key concepts (real estate ~ REIT) Roll-ups configured with optional results collapsing stage Create custom relevance profile Designers can stylize the User Interface Apply styles to web parts Federation, People Search, Search actions Build custom web parts for visual navigation Use SharePoint workflows to perform business specific actions Putting together all of the pieces to build search-driven applications

41. Search 2010 Architecture The platform for Search Customization

43. Query SSA Content SSA Content SSA

44. FAST Search Server 2010 Summary of architectural components FAST Server(s) SharePoint Server(s) Other Server(s)

45. Content Volume Query Volume Scale-out multiple “dimensions” Query Volume Content Volume Indexing freshness Redundancy options Search Indexing *Depends on content and hardware specifics Search and Indexing Crawling and Content Processing Query and Result Processing Back-end with extreme and flexible scale out options No theoretical upper bounds!

51. Secure, unified access to information Index or federate with content, applications, and services OpenSearch Federation Indexing Connectors Enterprise Content Business Applications Information Services User Experience Search Index

52. Simplified, powerful administration A high-end enterprise search solution that’s easy to deploy and manage

53. Enterprise Search from Microsoft

54. Introducing FAST Search for SharePoint A new choice for enterprise search that eliminates compromise Productivity Search Experience Search Driven Applications A Single, Cost-effective Infrastructure

55. Customized productivity search and search driven applications Social, Conversational++, Visual, Contextual Connectivity+, Security, Relevance+, Performance, Administration+, Scale++ SharePoint Enterprise CAL + FAST Search for SharePoint server license SharePoint Standard CAL + SharePoint server license General Productivity search Light customization Social, Conversational Connectivity, Security, Relevance, Performance, Administration, Scale SharePoint 2010 search and FAST search comparison

57. Required Slide Track PMs will supply the content for this slide, which will be inserted during the final scrub.

60. Play the Microsoft Office & SharePoint Track Tag Contest Download the Microsoft Tag Reader Open the internet browser on your mobile phone and visit http://gettag.mobihttp://gettag.mobi Come to the Expo Hall – Yellow Section OSP Info Desk for Official Rules & Collect Additional Tags from all OSP Track Sessions, Speakers and Expo Hall! Grand Prize (1) Xbox 360 Prize Package and Microsoft® Office 2010 Daily Prizes 40 copies of Microsoft® Office 2010 Grand Prize (1) Xbox 360 Prize Package and Microsoft® Office 2010 Daily Prizes 40 copies of Microsoft® Office 2010

61. 61 Q&A jeff.fried@microsoft.com keenan.newton@microsoft.com