2. Use Mackinvia or Google to research:
How much money do teens in America spend in a year?
What are teens favorite brands?
Where can advertisers target teens: tv, YouTube, magazines?
How much of each dollar do teens spend on food, clothing, and electronics?
How much money do teens spend individually per year?

3. Discuss with a partner:
What is your favorite jingle?
What slogan for a product do you find yourself saying?
What TV commercial has influenced you to make a purchase?
Advertisers use many techniques to get you to purchase their products.
See page 71 in SpringBoard.
Have students quickwrite an answer the three questions above in their notebooks.
Groups discuss their answers.
Everyone gets an answer written down in their notebooks.
Groups share out as the teacher records responses in a tree map (*** at the top, and one branch for each of the following: jingles, slogans, commercials)

4. “Can you hear me now?”
A catchy phrase or statement often used to sell a service or a product may be in an advertisement.

5. The name of a product may repeated--annoyingly but memorably.
HEAD ON Apply directly to the forehead
HEAD ON Apply directly to the forehead
HEAD ON Apply directly to the forehead

6. What is persuasion? A means of convincing people:
to buy a certain product,
to believe something or act in a certain way,
to agree with a point of view, and
to take action.

7. Teens’ favorite brands in 2015 per Mrs. Warren’s students:
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What websites would you add?

8. Common persuasive techniques often used in advertising:
1. Bandwagon
2. Avant-garde
3. Testimonial
4. Facts and figures
5. Transfer
These are listed on page 71 in SpringBoard.

9. Persuasive technique #1: Bandwagon
A statement suggesting that everyone is using a specific product, so you should too

10. Bandwagon
Advertisers make it seem that EVERYONE is buying this product, so you feel that you should buy it too.
For example, if a game said, “The best and most exciting game is sweeping the nation. ALL of your friends and neighbors are playing.”
This statement is intended to make you feel left out if you are not playing it.

11. Bandwagon

12. Persuasive Technique #2: Avant-Garde
This technique is the OPPOSITE of Bandwagon.
Advertisers make it seem that the product is so new that you will be the first one on the block to have it.
The idea is that only super-cool people like you will even know about the product.

13. Avant-Garde Remember when you wanted this flip phone?

14. Persuasive Technique #3: Testimonial
A well-known person supports a product or service.

15. Testimonials
Advertisers use celebrities and regular people to endorse products. For example, a famous actor urges consumers to buy a product. Pay close attention: sometimes the celebrity does not actually say that he or she uses the product.

16. Testimonial

17. Testimonials

18. Persuasive Technique #4: Facts and Figures
Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product. However, be aware of what the numbers are actually saying. What does “30% more effective than the leading brand” really mean?

19. Facts and Figures
“Experts” approve this product, so you should use it. “Four out of five dentists recommend sugarless gum for their patients who chew gum.”

20. Persuasive Technique #5: Transfer
This technique may be hard to spot.
To recognize it, you need to pay attention to the background of the ad or to the story of the commercial.
The transfer technique wants you to associate the good feelings created in the add with the product.
For example, a commercial that shows a happy family gathered around a bowl of soup may want you to associate a feeling of comfort and security with their product.

21. Transfer

22. Transfer: why middle-aged, overweight men wear Tony Romo shirts…

23. Bandwagon & Transfer

24. Audience Awareness Advertisers know how to
target their audiences (age, gender, demographic)
use appropriate persuasive technique
create a “need” for the product
convince you the purchase is worth the money

25. What is this ad for? Why is it effective?

26. Workday #1 40 minutes: Turn in on a sheet of notebook paper:
the book and author you are advertising:
the group members’ names (first and last) not to exceed four members
your class period, and
the two genres you will use for your book advertising campaign: print media for a magazine or newspaper, television advertisement lasting 30 seconds, and an interview with the author
Make sure you exchange contact information and consider the attendance of your group members.

27. Workday day #2: Complete one media genre and turn in to Mrs
Workday day #2: Complete one media genre and turn in to Mrs. Warren at the end of the period
Bring your materials and create your magazine/newspaper ad in vivid color with one of the five advertising persuasive techniques OR Research questions to ask and the answers for your author Write the script for your 30-second advertisement

28. Workday #3: complete a second media genre
Bring your materials and create your magazine/newspaper ad in vivid color with one of the five advertising persuasive techniques and turn in to Mrs. Warren
Research questions to ask and the answers for your author and turn in to Mrs. Warren
Write the script for your 30-second advertisement and turn in to Mrs. Warren

29. Workday #3
Work with your group to create a 26-line essay using ethos, pathos, logos rhetorical devices to “sell” and promote your classmates to read your book.
Classmates will judge the effectiveness of your campaign.
Remember to proofread your paper. Four paragraphs are required: intro, body paragraph 1, body paragraph 2, and conclusion.
Turn into Mrs. Warren at the end of the period.

30. Cool commercials from students:
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