1. Persuasive Techniques November 8-9

2. Truth in Advertising Advertisers will mix fact and opinion in their ad to confuse their audience What are some examples of fact and opinion in your advertisements? How can you tell the difference? Which is more persuasive, fact or opinion?

3. Warm-Up November 9 Copy the question and then answer! Who judges the effectiveness of persuasion in advertising? Is persuasion in advertising and debate any different?

4. Warm-Up November 10 Copy the question and then answer! Do you think there is truth in advertising? Do you think truth is more or less effective than straight opinion? Why?

5. Pathos Pathos is an appeal to emotion Advertisements use pathos to attempt to evoke an emotional response from the consumer. The emotion can be positive or negative.

6. Pepsi Commercial http://www.youtube.com/watch?v=J8j mSdO20_s

7. Save the animals commercial http://www.youtube.com/watch?v=9gs pElv1yvc

8. Warm-Up November 16 Copy the question and the answer! What is pathos? What are some strategies advertisers use to create pathos?

9. Warm-Up November 17 Copy the question and the answer! What is logos? Provide an example. What is ethos? Provide an example.

10. Warm-Up November 17 Copy the question and the answer! How can a commercial reach you, other than emotionally?

11. Logos Logos is an appeal to logic and reasoning! We look for evidence and statistics!

12. Ethos Ethos is an appeal to character and characteristic Company trying to look honest and reliable – credibility Often seen through experts and celebrities

13. Let’s Practice Watch each commercial for evidence of pathos, logos and ethos Fill out your graphic organizer with your observed detail

14. Warm-Up November 18 Copy the question and then answer! Do you feel that pathos, ethos, or logos is more effective? WHY?

15. Demographics Demographics are what make up a human population What ways can we describe a population?

16. Warm-Up November 21 Copy the question, then answer. List as many school appropriate ways to describe a demographic as possible.

17. Demographics Demographics are used to determine the target audience We can use a rating system to help us determine the target audience

18. Let’s Practice We will watch several commercials. As we watch each commercial, use your rating system to determine the target audience. You must be able to justify your answer!

19. Papa John’s Pizza

20. Duke Hospital

21. Target

22. Coco Puffs

23. Pampers