1. 6 persuasive techniques
ADVERTISING
6 persuasive techniques
Sorry I’m not here today! Make sure you export your movies & start working on your commercial or news segment videos for Friday!

2. What is persuasion? A means of convincing people:
to buy a certain product
to believe something or act in a certain way
to agree with a point of view

3. Common persuasive techniques used in advertising
Slogan
Repetition
Bandwagon
Testimonial
Emotional Appeal
Expert Opinion
Purpose?

4. SLOGAN: “Can you hear me now?” “I’m lovin’ it.”
A catchy phrase or statement often used to sell a service or a product

5. REPETITION: The name of a product is repeated many times
HEAD ON Apply directly to the forehead
HEAD ON Apply directly to the forehead
HEAD ON Apply directly to the forehead

6. Bandwagon
A statement suggesting that everyone is using a specific product, so you should too

7. A well-known person supports a product or service
Testimonial
A well-known person supports a product or service

8. Emotional Appeal
A person is made to have strong feelings about a situation or product—sadness, fear, pity, etc.

9. Expert opinion
Experts approve this product, so you should use it “Four out of five dentists recommend sugarless gum for their patients who chew gum”

10. Audience Awareness Advertisers know how to Target their audiences
With demographics
With psychographics
Use appropriate persuasive techniques

11. Some tricky tactics and questionable stuff…
PUFFERY
Flattering, often exaggerated praise and publicity, especially when used for promotional purposes.

12. DEMOGRAPHICS
Dividing consumers into groups based on age, sex, income, education, occupation, household size, marital status, home ownership or other factors. Advertisers use demographics to help define their target audiences.

13. PSYCHOGRAPHICS A—Activity I—Interests O—Opinions
The study of personality, values, attitudes, interests, and lifestyles. More specifically:
A—Activity
I—Interests
O—Opinions