1. What is Media Literacy?

2. Media literacy is the ability to access, analyze, evaluate, and produce communication in a variety of forms.

3. “Media” Messages conveyed through visuals, language and/or sound (Mass) produced for a (mass) audience mediated by a form of technology The producer of the message is not in the same place as the receiver of the message

4. Types of “Media” Radio Television Newspapers & Magazines Internet Advertising in All Forms Videos, DVDs, Films Computer & Video Games Recorded Music (e.g., CDs) Books (e.g., Textbooks) Maps, Money, Dictionaries, Standardized Tests, and more...

5. "An enlightened citizenry is indispensable for the proper functioning of a republic. Self-government is not possible unless the citizens are educated sufficiently to enable them to exercise oversight.” - Thomas Jefferson

6. What is Persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to agree with a point of view

7. Persuasive Techniques Mr. Costner’s list of techniques Mr. Costner’s list of techniques PowerPoint Presentation by Danielle Schwartz Arlington Public Schools 2012