1. Hana Kunovjánková * How to Create an Advertisement

2. * Picture description * Pre-reading discussion * Post-reading discussion * Resources

5. * Is there an advertisement that really annoys you? On the other hand, is there an advert that you find quite inventive? * Can you name some places where people can see various advertisements? * Do commercials bother you when watching something on TV?

6. * Is there an advert that used to be very popular some time ago and you still remember it? Why do you keep it in mind?

7. * Do you think the profession of advert making would be suitable for you? Why? Why not? * In your opinion, what is essential for a person who creates adverts as far as his or her qualities are concerned? * Would you say it was easy to make up a catchy advertisement? Explain.

8. * Coca-Cola: Soubor:Cocacola-5cents-1900 edit1.jpg. In: Wikipedia: the free encyclopedia [online]. San Francisco (CA): Wikimedia Foundation, 2001- [cit. 2013-03-23]. Dostupné z: http://cs.wikipedia.org/wiki/Coca- Cola * File:Hangul advertisement.jpg. In: Wikimedia Commons [online]. 2010, 2011 [cit. 2013-03-23]. Dostupné z: http://commons.wikimedia.org/wiki/File:Hangul_advertisement.jpg * How to create an advertisement: Image:IMG_4402.jpg. In: Wikihow: the how to manual that you can edit [online]. 2007 [cit. 2013-03-23]. Dostupné z: http://www.wikihow.com/Create-an-Advertisement * How to Get Free Advertising: Image:Gibson and Pepsi.jpg. In: Wikihow: the how to manual that you can edit [online]. 2009 [cit. 2013-03-23]. Dostupné z: http://www.wikihow.com/Get-Free-Advertising * How to Identify Persuasive Techniques in Advertising: Image:Stop'n Grow Advertising Bag.jpg. In: Wikihow: the how to manual that you can edit [online]. 2008 [cit. 2013-03-23]. Dostupné z: http://www.wikihow.com/Identify-Persuasive-Techniques-in-Advertising