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Published byBonnie Anastasia Daniels Modified over 9 years ago
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PERSUASIVE TECHNIQUES
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What is persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to agree with a point of view
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Common persuasive techniques often used in advertising Bandwagon Testimonial Emotional Appeal Plain Folks Snob Appeal Slogan
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Bandwagon You are urged to do or believe something because everyone else does.
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Bandwagon “Everybody’s doing it!”
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Testimonial Famous people endorse a product or idea.
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Testimonial
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Emotional Appeal Words or images that appeal to the audience's emotions are used. The appeal may be to emotions such as fear.
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Emotional Appeal.
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Plain Folks Ordinary people sell a message. You are to believe that because these people are like you, they can be trusted.
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Plain Folks
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Snob Appeal A play on our desire for fancy things and the "good life". Jewelry, expensive cars, perfumes, designer clothing and accessories are often marketed using snob appeal..
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Snob Appeal
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Slogan A catchy phrase or statement often used to sell a service or a product.
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Slogan.
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