2. Warm Up  Please stand against the back wall and wait for your assigned seat.

3. Warm Up  Please take out your argument format and review for the quiz!

4. Unit 3: Day 3 | Jan. 26-27 th Objective  Outline and evaluate an argument. Determine the point of view and analyze the rhetorical devices the author uses to advance their purpose. (RI6 & 8) Agenda 1. Argument Format Quiz 2. Review Quiz 3. Rhetorical Devices 4. Practice & Assess with SoapSTONE.

5. Quiz on Argumentation  Read the argument and find the following – label and number each on the paper. 1.Claim 2.Author’s Purpose 3.Supporting Points 4.Evidence 5.Explanation of Evidence 1.Counter Argument 2.Rebuttal 3.Call to Action 4.Author’s Point of View

6.  Review answers as a class Write CB: __________ Circle the student’s name who took the quiz # correct / 18 16-18 = A 12-15 = B 9-11 = C 0-8= NP

7.  Notes: RHETORICAL DEVICES

8.  The Art of Persuasion

9. Persuasion  Persuasion : A technique authors use to convince someone to feel or think a certain way or to do something.

10. Why do we use persuasion?  To convince people: 1. To buy a certain product 2. To believe something or act in a certain way. 3. To agree with a point view.

11. Common persuasive techniques often used in advertising 1. Call to action 2. Rhetorical Question 3. Bandwagon Technique 4. Glittering Generality 5. Name Calling 6. Testimonial 7. Repetition 8. Parallelism 9. Slogan 10. Ethos 11. Pathos 12. Logos Purpose?

12. Draw this chart in your notes: Rhetorical Device DefinitionExample

13. Call To Action  The ad/author wants you to do something after reading their ad/essay.  Usually, ads want you to buy or give money to something.  Authors want you to think/feel something.

16. Rhetorical Question  Question asked that is asked for effect and not an answer.  Encourages the audience to think about their beliefs or what is happening rather than answer the question.  Example:  “Why me?!”  “What were you thinking??”

18. Bandwagon Technique  This type of persuasion tells you to do something because everyone else is doing it. Examples:  It ’ s the coolest new thing! Everyone is doing it!  You ’ ll be left out if you don ’ t have one!

22. Glittering Generality  Uses words like:  “ Better! ”  “ New! ”  “ All Natural! ”  “ New and improved! ”  “ Organic! ”  This tries to make you think a product is special by using words and images.

25. Name Calling  This is when you say bad things about another product  Used a lot in political advertising Examples:  Jack In the Box serves real burgers, not those fake brown things over at McDonald ’ s.  Vote Clinton! She has the experience!

27. Name Calling

28. Testimonial A well-known person supports a product or service

30. http://www.youtube.com/watch?v=mh6vHoyBs58

31. Repetition: The name of a product is repeated many times HEAD ON Apply directly to the forehead

32. Parallelism: Using the same pattern of words.

33. Slogan: “Can you hear me now?” A catchy phrase or statement often used to sell a service or a product http://www.youtube.com/watch?v=OPwPo- IAQ-E

34. Create a Graphic Organizer EthosPathosLogos Notes from the film

35. Ethos  When you use a person ’ s beliefs and opinions to convince them to do or buy something.  Author explains why they can be trusted and why they are being fair and right. Examples:  Religious, political, social beliefs.  Used a lot when asking for donations.  Idea that something is “ right ” to do or buy. “ It ’ s the right thing to do! ”  Since you believe _____ and feel like _____, then this is what you should do!

37. Video -  http://www.youtube.com/watch?v=0PAJNntoRgA http://www.youtube.com/watch?v=0PAJNntoRgA  http://www.youtube.com/watch?v=2XRzmdBk- UU&feature=relmfu http://www.youtube.com/watch?v=2XRzmdBk- UU&feature=relmfu  http://www.youtube.com/watch?v=5O_Ao9w1u7c  http://www.youtube.com/watch?feature=endscreen&v=R3 F18zVblJ8&NR=1

38. Pathos  When you use a person ’ s emotions to convince them to do or buy something.  Shows pictures, plays moving music, and tells emotional stories. Examples:  Get the audience to feel the need to do or believe something!

39. Video -  http://www.youtube.com/watch?v=sZPDjz7L0Uw&featur e=related http://www.youtube.com/watch?v=sZPDjz7L0Uw&featur e=related  http://www.youtube.com/watch?v=SfAxUpeVhCg

40. Logos  When you use logic, facts, quotes to convince someone to do or buy something. Examples:  “ According to Ms. Garcia, the school schedule is different today. ”  Graphs can make data visible to the audience.

41. Video -  http://www.youtube.com/watch?v=gJTCWtcAews&featur e=related http://www.youtube.com/watch?v=gJTCWtcAews&featur e=related  http://www.youtube.com/watch?v=vyxxub_2n6Y&feature =related

42. Audience Awareness Advertisers know how to  target their audiences  use appropriate persuasive technique

43. Who’s the audience?

44. Audience?

45. Purpose? Persuasive technique?

46. Audience? Purpose? Persuasive technique?

47. Audience?

48. Purpose?

49. Audience? Purpose?

50. Audience? Persuasive technique ? Purpose?

51. Audience? Persuasive technique ?

52. Practice Middle school is a time when kids begin to distinguish themselves from one another. Students begin to develop their own sense of personal style, trying to both fit in and stand out at the same time. Middle school students often use clothing and outward appearance as a way to show their individuality. Thus, students should not be forced to wear uniforms to school. “ Old ”, standard uniforms are not proven to stop student violence and they take away students' right of self-expression. The “ new ” school uniform should be no uniform! Students all over the country will soon be saying “ No! ” school uniforms. Show your support by leaving your uniform at home and coming to school in your clothes.

53. Practice  Look for 3 persuasive arguments in this paragraph.  Write them in the blanks on your note-taking sheet  Then write what persuasive technique you think is being used

54. Practice  The “ new ” school uniform should be no uniform!  Students all over the country will soon be saying “ No! ” to school uniforms.  Show your support by leaving your uniform at home and coming to school in your clothes.

55. Connections  What rhetorical devices are being used in the quiz you completed at the beginning of class? Explain in a complete paragraph using the 6 slice paragraph model. 1. Topic Sentence/Claim 2. Introduce Evidence 3. Provide Evidence/Example/Quote 4. Paraphrase 5. Explain 6. Connect

56. Propaganda Analysis  Go through the pamphlet “Chemicals, cancer and you” and use the SoapSTONE paper to analyze the propaganda.  Fill out the graphic organizer.

57.  Answer the following questions:  What is the purpose of the pamphlet?  Provide 3 pieces of evidence to support the purpose of the pamphlet:  How does the pamphlet use rhetorical devices to advance their purpose?  Rhetorical Device:  Evidence:  Explanation of rhetorical device:  How does this influence the audience?  What is the speaker’s point of view?  How does the speaker develop their point of view?  What is the call to action?  What type of proof does the author use to persuade the audience?  Who is the intended audience?  What attitude does the author have regarding their position? Propaganda Analysis

58. Exit Slip: 1. What stood out to you today as something interesting you never knew before? 2. What is confusing to you? 3. How will today’s lesson come in handy for the future? 4. How does this relate to what you’ve done in the past? 5. Write down a question you have about argumentation.

59. Advisory  Take out your agenda and UPDATE IT! I will check to make sure you have it in front of you. 1. If you had to have ONE class all day long, which one would it be? Why? 2. Would you rather swim in the ocean or the lake? 3. Would you rather go around wearing only pants or only a shirt? 4. What is the most INTERESTING thing you learned today? 5. Who is your FAVORITE celebrity of all time? Why?