1. The 1950s Prosperity and Conformity

2. Stock Market in the 1950s

3. Post-War Prosperity  Economic Recovery Pent up demand G.I. Bill  Increases in wages Productivity Unions

5. Franchising  New model for business

7. Baby Boom  “War Babies”  Increase in population and consumption

8. Suburbanization  The Highway System Federal Highway Act (1956) $26 Billion 40,000 miles

10. Suburbanization  William Levitt Tract housing

13. Population Shift  Sunbelt

14. Consumerism  Television  Middle Class

15. Gender Roles  Men  Corporate Man White Collar Grey Flannel Suit  Sphere is outside home

17. Gender Roles  Women  The Happy Housewife Sphere is home Isolated  Sex Symbol

20. Conformity  Religious Revival “Under God” in Pledge of Allegiance “In God We Trust” on currency  Public Schools Good citizens  Television Mickey Mouse Club