1. By: Jessica Hittle Brandon Bracher

2.  Decreased spending by 3.8% to $172.5 billion  Another 6.2% decrease to $161.8 billion for 2009  Expected future layoffs  2009 online advertising sales drops to 5% from 16% in 2008

3. Results: - Viewed more than 20 million times - Became a rally cry for supporters

4. Results: - Can’t go wrong with sex, babies, or puppies - E*Trade’s efforts paid off

5.  Burger King Holdings  BK pulls whopper to show disgruntled customers  Whopper sales jumped  Believe It or Not  Gatorade commercial showing spectacular foul ball catch  Viewed by 6 million online  iBanner  Mac vs. PC  Acquired many awards

6. Results: - High anticipation led to disappointment - "The only thing worse than being talked about is not being talked about. We're thrilled."

7. Results: - Ads pulled from television - Negative response to Robert Jarvik not being a practicing physician.

8.  Sledgehammer Marketing  Toyota offering 0.0% APR on a car  10,000 Facebook members wanted the ad pulled  Offensive Fumble  Pandas with Asian accents recommend Salesgenie  Ad pulled because of offended viewers  A Strong Message  AIG’s advertising ‘the strength to be there’  Ads pulled due to pending government bailout