1. YOUR SENSES CHALLENG E DISCOVER TEST EXPLORE DONATE TRICK TRUST PLAY SHARE DISCOVER TEST EXPLORE DONATE TRICK TRUST PLAY SHARE

2. GOAL S develop a younger audience and supporter base for communication channels direct supporters to website for information and fundraising “Even a small donation can make all the difference…” Sense International PROBLE M IDE A RESULT S...

3. donation and fundraising are not of top priority among emerging adults (18-25)… “From their 18s to their 25s [emerging adults] explore the possibilities available to them in life, love and work… Such freedom to explore […] is exciting!” Jeffrey Annet, Professor, Department of Psychology, Clark University GOAL S PROBLE M IDE A …UNLESS IT’S FUN!!! RESULT S....

4. funny enough: when you lose one sense another one enhances well-known fact GOAL S PROBLE M IDE A attract attention to deafblindness and Sense International organization by enhancing senses of potential donators RESULT S..

5. SHARE YOUR SENSES MEDIA CAMPAIGN launch a range of positive activities which leads to the Sense International site generating media buzz, increasing supporters base and fundraising OOH, Ambient, Digital, Social, PR, Guerrilla and etc. ACTIVITIESHUBANTICIPATIONS SI site accumulates all activities and stimulates further sharing increased young supporters base to fundraising raised profile engagement in SI...

6. LEARN YOUR SENSES a series of prints (outdoor, magazines and etc.) describing interesting and funny facts about senses anyone can appear on a print if he/she shares some interesting fact via SI website....

7. series of guerrilla, ambient and etc. activations allows people test their senses in a playful manner anyone can share their guesses on SI website, facebook group and etc. TEST YOUR SENSES...

8. #shareyoursenses buzz generating social activities designed to challenge human’s senses in a fun way: blindfolded marathon/walk, visiting cinema with eyes/ears closed and etc. CHALLENGE YOUR SENSES..

9. SHARE YOUR SENSES scanning QR code leads to a special section on SI website where anyone can continue related activities online: share their own experience via social networks, learn about the organization and becoming its’ ambassador (sort of)...

10. GOAL S PROBLE M IDE A increased awareness of a young audience about the organization huge base of supporters thousands small but still important donations buzz generated impressive earned media RESULT S “this media campaign will definitely work” our sixth sense....