1. The Philippine Reef Rangers….

2. The Philippine Reef Rangers…. ….removing barriers

3. Module 2, Unit 6, Session 2 Session Objectives By the end of this session, Reef Rangers should be able to: 1.Articulate the role of Barrier Removal in a Social Marketing Theory of Change 2.Understand the history and reasons for our cohort Theory of Change 3.Outline the Pride approach to Barrier Removal

4. Module 2, Unit 6, Session 2 Session Objectives By the end of this session, Reef Rangers should be able to: 1.Articulate the role of Barrier Removal in a Social Marketing Theory of Change 2.Understand the history and reasons for our cohort Theory of Change 3.Outline the Pride approach to Barrier Removal

5. Module 2, Unit 5, Session 4

8. Group Exercise (5 mins): 1.What is the role of Barrier Removal in Social Marketing? 2.What are 2 examples of Barrier Removal in the Philippines? 3.What is the “umbrella” Barrier Removal strategy of our cohort?

9. Notes from discussion of Question #1: What is the role of Barrier Removal in Social Marketing? If you want to change the behavior for social good you have to use social marketing, but there are barriers to action and in order to change people’s behavior you have to remove them

12. Module 2, Unit 5, Session 4

13. Notes from discussion of Question #2: What are 2 Examples of Barrier Removal in the Philippines? Capacitate the community managers of MPA Deputize fish wardens Tuberculosis program – posters, etc. – awareness if TB, then local clinics to help people change behavior, go to doctor straight away after symptoms Disaster relief – Disaster risk management – change planting of mangroves, train people how to protect families, relocation of settlements, - BR is capacitating of government employees, equipment, flashlights, etc. trucks.

14. Notes from discussion of Question #3: What is the “umbrella” Barrier Removal strategy of our cohort? MPA governance, MPA enforcement, alternative livelihood, scaling up networks Module 2, Unit 5, Session 4

15. CR Conservation Result Increase fish biomass and local fish catch Improve MPA management effectiveness K Knowledge Raise awareness of MPA benefits and legal MPA frameworks A Attitude Promote a positive image of MPA and community empowerment to protect their marine resources IC Interpersonal Comm. Community discusses how they can act to improve marine resource productivity BR Barrier Removal Train community in monitoring and enforcement Capacitate village MPA management committee BC Behavior Change Local fishers observe MPA rules, “outsider” fishers stop fishing, and enforcement becomes effective TR Threat Reduction Reduce fish harvested from MPA and coral reef destruction from damaging activities

16. 3.What is the “umbrella” Barrier Removal strategy of our cohort? The barrier removal strategy is to improve community governance of Community MPAs and the enforcement of the rules of the MPA. The goal is for the Community MPA to become a co-managed MPA that is effective and achieves specific conservation and fisheries results Module 2, Unit 5, Session 4

17. Module 2, Unit 6, Session 2 Session Objectives By the end of this session, Reef Rangers should be able to: 1.Articulate the role of Barrier Removal in a Social Marketing Theory of Change 2.Understand the history and reasons for our cohort Theory of Change 3.Outline the Pride approach to Barrier Removal

18. 20092010 Jan – JuneJulyJuly – OctNov – DecFebMarch/A pr July/Aug Philippine organi- zations express interest in Rare Pride Rare visits Philippines to discuss community -based MPA conserv- ation program Program strategy developed with potential NGO and gov’t partners Rare visits Philippines and refines strategy with partners Workshop and final interviews held with prospectiv e partners Partners notified of selection into the Pride program Program for Sustainable Fishing begins! Program Development Timeline

22. RODRIGO A. ALANANO Municipal Mayor

23. Marine Protected Areas A solution to overfishing that works

27. Module 2, Unit 5, Session 4

32. + Social marketing strategy Conservation strategy Conservation results Cohort theory of Change - Handcrafted by Cohort LAP applicants:

33. Module 2, Unit 5, Session 4

40. Module 2, Unit 6, Session 2 Session Objectives By the end of this session, Reef Rangers should be able to: 1.Articulate the role of Barrier Removal in a Social Marketing Theory of Change 2.Understand the history and reasons for our cohort Theory of Change 3.Outline the Pride approach to Barrier Removal: Pride Methodology BROP workshop Barrier Removal Operating Plan (BROP)

41. Module 2, Unit 5, Session 4

42. Plan and form Technical Working Group Form MPA Management Committee BROP workshop, Barrier Removal Operating Plan Monitoring, enforcement

43. Barrier Removal Workshop

45. What is a BROP? Barrier Removal Operation’s Plan Module 2, Unit 5, Session 4

46. Objectives: The objective of the barrier removal strategy is to improve community governance of LMS and the enforcement of the rules of the MPA. The goal is for the Lola Marine Sanctuary to become a co- managed MPA that is effective and achieves the specific conservation results

47. Key Elements of a BROP Executive summary Stakeholder benefits Project objectives and execution Stakeholders and roles Project timeline Revenue sources Costs Cash inflow and outflow Impact Risk assessment Module 2, Unit 6, Session 2

48. Thank you…. Module 2, Unit 6, Session 2 …there’s more to come