1. Communication, Collaboration, Consensus

2. Preliminary2004 © Connected Vehicle Trade Association™ 2 Contents Need Assessment Current Concerns Proposal Overview Benefits Rationale Approach Appendices –Connected Vehicle Trade Association –Major Stakeholder Groups –Stakeholder Map –Services, Dues and Membership –Point of Contact

3. Preliminary2004 © Connected Vehicle Trade Association™ 3 Need Assessment The three major US DOT initiatives (Vehicle Infrastructure Integration, Integrated Vehicle Based Safety Systems & Cooperative Intersection Collision Avoidance Systems) have focused their attention on limited set of direct participants All of these initiatives will ultimately depend on the support and involvement of a wide cross-section of stakeholders There is a need to engage and properly focus these other stakeholders in a productive and manageable way Europe and Asia have similar initiatives, and this organization should evolve to support their needs as: –Automakers, Telecoms, infrastructure communications and computation interests are global –Common solutions reduce development and deployment costs –Leveraging resources, harmonizing standards, and communicating equally will advance the solutions in an efficient and productive manner.

4. Preliminary2004 © Connected Vehicle Trade Association™ 4 Current Concerns Without a central forum to become informed, provide input and review, these stakeholders will create an unmanageable proliferation of relationships for the DOT and automakers Without a means to coordinate these other affected companies, buy-in will be difficult and the solutions will not be robust Companies important to these efforts will engage in distracting and counter-productive activities unless they are engaged directly Satellite, cellular and other wireless technologies (WiFi/WiMax) should be considered in this environment for the commercial implementations beyond DSRC the efforts

5. Preliminary2004 © Connected Vehicle Trade Association™ 5 Critical Success Factors Need to engage all stakeholders –Validate approach by those who will build it –Validate use cases by those who will use it –Validate feasibility by those who will pay for it –Validate assumptions about behavior of all stakeholders Assure that all assumed behaviors are “natural” Avoid counter productive behaviors from excluded stakeholders Avoid the insinuation of limiting proprietary solutions Ensure that all affected parties have a voice

6. Preliminary2004 © Connected Vehicle Trade Association™ 6 How do we assure this? –Car makers and Governments are well organized Federal government has the FHWA, US DOT and JPO. Soon it will form the Research & Innovative Technology Administration (RITA), reorganizing several functions into one cohesive agency State Governments have the American Association of State Highway and Transportation Officials (AASHTO) Automakers have formed the VII Consortium to begin consensing on architectures, standards and common concerns. –To date, all other stakeholders have no organization to legitimize their participation, validate other’s assumptions about them, and advance their positions Need a way to assure this large community is engaged in the process without creating chaos

7. Preliminary2004 © Connected Vehicle Trade Association™ 7 Proposal Overview Create an industry forum to: –Provide a formal structure and process for engaging, communicating, and coalescing input –Create a manageable environment for interaction with public sector and automaker participants –Provide a pre-competitive, collaborative environment for non-automaker, non-public sector stakeholders to ensure that all industries move forward with a consensed vision –Provide a migration path for forum members to participate in implementation and deployment:

8. Preliminary2004 © Connected Vehicle Trade Association™ 8 Benefits Get the stakeholders involved in a structured and productive manner Obtain the insight of stakeholders to craft a realizable and economically viable approach Achieve ownership in the solution by providing a formalized way to participate and a voice in the process Avoid independent, counter-productive initiatives and behaviors Opportunity to increase business contacts and opportunities across the telematics landscape

9. Preliminary2004 © Connected Vehicle Trade Association™ 9 Connected Vehicle Trade Association An international, non-profit trade association is being formed to advance the interests of the non-automaker, non-government stakeholders Shared Vision MOUs are being developed with the automakers, standards and ITS organizations globally An interim board is being established with primary stakeholders and industry leaders from each domain The Trade Association will have independent governance with responsibility for administering the operations as a non-profit business league The TA will open for membership following a June, 2005 workshop in Detroit

10. Preliminary2004 © Connected Vehicle Trade Association™ 10 CVTA Charter The Connected Vehicle Trade Association will endeavor to be recognized as the voice of the stakeholder industries in the connected vehicle envirnment The TA must ensure that all stakeholders: –Have a means of developing consensus within their domains, –Have regular, facilitated access to the government bodies, automaker organizations and other domains –Are assured that no single private interest influences the direction or intent Act to advance the interests of the member industries as a non-profit business league

11. Preliminary2004 © Connected Vehicle Trade Association™ 11 Vision and Mission Our Vision is to Create: A vibrant economy surrounding the products and services that arise when the vehicle can interact with the external environment Increased opportunity and an enhanced ability for participants to access opportunities in the Connected Vehicle space Solid architectural and implementation consensus across all elements of the public and private Connected Vehicle value chain Our Mission is to: Promote and educate the industry relative to the value of Connected Vehicle services and the adoption of feasible technical and organizational approaches Provide means to link industry participants to foster business development and technical exchange Facilitate consensus among all connected vehicle industry participants Support creation and execution of Connected Vehicle concept and deployment projects

12. Preliminary2004 © Connected Vehicle Trade Association™ 12 Objectives Facilitate the engagement, collaboration and consensus building required to leverage resources, refine technological approaches, improve safe vehicle operation and advance business opportunities Provide a robust and useful means of testing, evaluating, and demonstrating the enabling technologies, and provide a unified and trusted voice to communicate this information equitably and universally Participate in industry activities as ambassadors to promote Connected Vehicle concept and market Provide web based registry and program support for industry, organizational and governmental participants

13. Preliminary2004 © Connected Vehicle Trade Association™ 13 CVTA Functions Provide direct access to information about the design, development and deployment plans Establish Industry Focus Groups for each domain –Determine feasibility and risk assessment of plans –Establish structured meetings to discuss with other domains, automakers and public entities Develop demonstration and validation efforts as appropriate, as well as templates for pre-deployment tests Provide a forum for standards and specifying organizations to consense with industry to consense on and endorse new standards development activities Provide a web based registry for products, services and index of member capabilities Provide collaborative online tools to advance both the development of the architecture and members business Establish a patent pool, if desired, to manage Intellectual Property

14. Preliminary2004 © Connected Vehicle Trade Association™ 14 Rationale The DOT initiatives need the buy-in of the full spectrum of stakeholders responsible for realization of the envisioned systems A non-profit trade association is the obvious focal point for coordinating industry around DOT initiatives. –This approach allows each stakeholder group to engage a wider audience –An industry forum focused on each industry sector will provide means to advance each groups consensed position The trade association can similarly engage collateral beneficiaries (insurers, legal firms, civil response forces, etc.) to provide a framework for discussion of policy issues concerning Safety, Security, Privacy and Liability

15. Preliminary2004 © Connected Vehicle Trade Association™ 15 Appendices Major Stakeholder Groups Stakeholder map Services, Dues and Membership Current Status Point of Contact

16. Preliminary2004 © Connected Vehicle Trade Association™ 16 Major Stakeholder Groups Telematics companies Telecommunications Automotive suppliers (Tier 1, 2 and 3) Computer Infrastructure companies –Software –Hardware Communication Infrastructure Companies –Equipment/Component Manufacturers –Network Services Information Service Companies –Application Service providers –Content providers Physical Services Companies (Roadside Responders & Operators) System Integrators, Infrastructure A&E firms Collateral Stakeholders –Legal Companies –Financial institutions –Insurance companies

17. Stakeholders Map Copyright 2004 Connected Vehicle Trade Association Infrastructure Vehicle Comm VII Communications Infra-Comm In-Vehicle Systems Servers & Backhaul Applications It is the domain overlaps that are important to the operational environment of the VII Every domain overlaps with every other domain in one, two and three areas of congruence These sub-domains have additional public and private entities that are not presently engaged in the process. Without involvement of all the stakeholders we will be unable to develop a sustainable plan.

18. Preliminary2004 © Connected Vehicle Trade Association™ 18 Services, Dues and Membership In consideration of member dues, the Connected Vehicle Trade Association would provide: –Independent governance and operations –Workshops, conferences and joint reviews –IT services for online collaborations and data repository Trade Association Membership dues will be: –Corporate member - $6,000 per annum –Public Entity member - $1,200 per annum –Standards/Educational organization - $600 per annum Trade Association would be open to any company, public or private entity, except automakers.

19. Preliminary2004 © Connected Vehicle Trade Association™ 19 Scott McCormick Chairman and President Connected Vehicle Trade Association 51037 Weston Drive Plymouth, Michigan 48170 BUS: +1-734-354-0546 FAX: +1-734-446-0326 Cell: +1-734-730-8665 sjm@connectedvehicle.org