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Published byRosa Ross Modified over 9 years ago
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Festival Cruise Line Anthony Jordan Richard Hooper Stephanie de Roo Brenda Wolcott Cameran Jordan
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Quick Summary Company Provides variety of cruise line brands to customers Competition Increasing in Market while prices fall Turbulence: Incidents Linda and Team: 3 Investment Proposals for upper management
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Facts Publicly Traded on NYSE and LSE Avg. of 3.5 million passengers annually Fleet of 24 ships 48 one week cruises per year Current annual income = $880,032,000 Over 90K crew members Avg. Cost of Cruise Ship = 500 Million
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Responsibilities Competence: Know what we are doing Integrity: Represent Everyone Confidentiality
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Option1: Minimum Funding Add Emergency Generators to the Ship Project Cost $100,000,000
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Option 1: Approx. Passenger Capacity: All Years: 3500 x 90% x 48 x 24 = 3,628,800
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Option 1: Costs Investment: $100,000 Fixed Costs: $3,600,000 Price per Ticket: $1,700 Variable Cost: $300
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Option 1: Expenses
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Option 1: NPV
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Option 1: Payback Period
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Income Statement MinimumVsCurrent
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Minimum Option Analysis $100 Million minimum option NPV of roughly $3.266 billion Repayment Period of 12.584 years Accident cost savings of $8,800,000
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Option 2: Midrange Funding Add Emergency Generators Add High- Pressure Water Mist Systems Project Cost :$250,000,000
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Option 2: Approx. Passenger Capacity: Year 1: 3500 x 90% x 36x24 = 2,721,600 Year 1: 3500 x 91%x 40 x 24 = 3,057,600 Year 1: 3500 x 92%x 49 x 24 =3,786,720
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Option 2: Costs Investment 250,000,000 Fixed Costs: 3,240,000,000 Price per Ticket:$1,700 Variable Cost:$300
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Option 2: Expenses
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Option 2- Expenses
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Option 2: NPV
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Option 2: Payback Period
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Income Statement MidrangeVsCurrent
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Option 2; Analysis Investment $250 million - mid option NPV approximately 3 billion positive Money repaid within 6.4 years
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Midrange Option- Analysis Saving of $216 Million on annual fixed costs Saving of $ 9,700,000 on annual projected accident costs Approx. $260 million increase in annual revenues from year 3 onwards Long run benefits outweigh initial costs Total benefit over 15 years 2,363,930,400 in investment income
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Option 3: Fully Funded Add Emergency Generators Add High-Pressure Water Mist Systems Upgrade the Engine Rooms
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Option 3: Capacity and Cruises per Year Year 1: 90% capacity on 24 30 One-week long Year 2: 93% capacity on 24 30 One-week long Year 3+: 96% capacity on 24 50 One-week long
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Option 3: Costs and Passenger capacity Investment: $3,000,000 Fixed Costs: $3,240,000,000 per year Price per Ticket: $1,700 Variable Cost per Ticket: $300 Approximate Passenger Capacity: Year 1: 3,500x90%x30x24=2,268,000 Year 2: 3,500x93%x30x24=2,344,000 Year 3+: 3,500x96%x50x24=4,032,000
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Option 3: Expenses Depreciation Expense: 300,000,000/15=$20,000,000 Accidental Incident Expense: Significant Accident: 1% @ $100,000,000=$1,000,000 Moderate Accident: 1% @ $80,000,000=$800,000 Minor Accident: 1% @ $60,000,000=$600,000 Total Accident costs: $2,400,000
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Option 3: NPV
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Option 3: Payback period
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Income Statement MidrangeVsCurrent
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Analysis Option 3 Largest Investment Largest Overall Increase in Income to Festival Shortest Payback Period Most Net Present Value
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What is best for our future? How can we place the customer first? How can we avoid past issues? Questions to Determine Investment
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Comparison-Full life Option 2 ○ Payback Period=6.4 years ○ NPV= 108% Option 3 ○ Payback Period=5.62 years ○ NPV= 123%
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Loss in Year 1 Low income in year 2 Years >3 $550 Million More income per year Close to $5 BILLION over life Complete Investment Results?
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This is Really a Prevention Cost This soon to be Sunk Cost will avoid our ships from sinking!! So Lets Focus on the FUTURE, because that is where we want to be. Other Considerations
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Improves quality of services Lower use of Estimates to use for calculating Probable Accidents Customer Loyalty Brand Name Long-Term success Safety and Less Fires Benefits
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