1. Traffic Safety Summit Lansing, MI April 27, 2004 Luis Morais Addressing Human Factors with Technology & Education

2. Human Factors -distraction -decision errors -driving ability -restraint use Environment - roadside hazards - roadway conditions -road design Vehicle - tires - vehicle concept - self protection - compatibility... 73% 9% 22% General Accounting Office study March 2003 New Opportunities Factors Affecting Vehicle Crashes

3. Addressing Human Factors with Technology & Education Serious Accident Passive SafetyActive Safety Crash Rescue Phase Less serious Accident Minor Accident Pre-Cash Phase Assistance Phase Warning Phase Nomal Ride PRE-SAFE Safety Programs Vehicle Accident Phase Chronology

4. Addressing Human Factors with Technology & Education Degrees of Accident Recognition 1 PRE-SAFE - Critical Driving Situation (Emergency Brake, Skidding) Crash-Sensing - Impact detection Pre-crash Sensing Surrounding Recognition (obstacle, distance, closing velocity) Accident probability Time Accident Passive SafetyActive Safety

5. Addressing Human Factors with Technology & Education PRE-SAFE Recognition of critical driving situations with a relative crash probability Preventive measures to prepare the occupants and the vehicle for the possibility of a crash

6. Addressing Human Factors with Technology & Education PRE-SAFE in nature

7. Addressing Human Factors with Technology & Education PRE-SAFE in the Automobile

8. Addressing Human Factors with Technology & Education Enabling Technology: Reversible Belt Pretensioner

9. Addressing Human Factors with Technology & Education 0 5 10 15 20 25 0.000.250.500.751.001.251.50 Time (sec) Forward displacement head (cm) Reduction in Forward Head Displacement Reduction of the distance head to the dashboard up to 15 cm (chest to the dashboard up to10 cm) tensioning signal * non prepared passenger during a panic brake With electric pretensioner Without electric pretensioner

10. Addressing Human Factors with Technology & Education PRE-SAFE Advantages Prior to an accident there is significantly more time to activate protection systems than during an impact Better positioning of occupants prior to an impact Preventive reaction is a natural kind of protection

11. Addressing Human Factors with Technology & Education Serious Accident Passive SafetyActive Safety Crash Rescue Phase Less serious Accident Minor Accident Pre-Cash Phase Assistance Phase Warning Phase Nomal Ride Safety Programs PRE-SAFE Vehicle Accident Phase Chronology

12. Addressing Human Factors with Technology & Education Safety Education--Road Ready Teens Launched in 2003 A partnership with AAA, NSC, MADD  With input from IIHS, NHTSA and the NTSB A home-based program designed to raise awareness and help parents protect drivers most-at-risk—teens Provides young drivers and their parents the tips and tools to safely ease into driving

13. Addressing Human Factors with Technology & Education Parents of teens 14 to 17 Teens 14 to 17 years old Road Ready Teens --Target Audience Deaths in Police-Reported Crashes per Million miles Traveled, by Driver Age.

14. Addressing Human Factors with Technology & Education Road Ready Teens is based on the principles of Graduated Driver Licensing laws RRT reinforces guidelines that are proven to reduce the crash risk by 33% among teen drivers:  Zero tolerance for alcohol  Mandatory seat belt use  Restricting night-time driving  Restricting teen passengers Road Ready Teens –Science Based

15. Addressing Human Factors with Technology & Education Focus Group Key findings:  Teens are more willing to accept restrictions if they understand risk  Teens prefer interactive online and gaming solutions Road Ready Teens –Research Driven

16. Addressing Human Factors with Technology & Education Offering parents proven recommendations to keep their teens safe. Developed with the guidance of safety experts. Road Ready Teens --Parent’s Guide www.roadreadyteens.org

17. Addressing Human Factors with Technology & Education Developed by WildTangent, StreetWise is designed to raise awareness of risk, help teens understand why distractions are so deadly and why restrictions are so important. Road Ready Teens --StreetWise www.roadreadyteens.org

18. Addressing Human Factors with Technology & Education Road Ready Teens --StreetWise www.roadreadyteens.org

19. Addressing Human Factors with Technology & Education Road Ready Teens --StreetWise www.roadreadyteens.org

20. Addressing Human Factors with Technology & Education StreetWise Beta-testing, University of Michigan All participants reported that StreetWise helped them better understand driving risks 61% were more likely to take steps to protect themselves from driving risks after playing StreetWise Road Ready Teens –Research Proven

21. Addressing Human Factors with Technology & Education Human Factors -distraction -decision errors -driving ability -restraint use Environment - roadside hazards - roadway conditions -road design Vehicle - tires - vehicle concept - self protection - compatibility... Factors Affecting Vehicle Crashes Through the innovative use of emerging technologies and education, DaimlerChrysler will continue to support the goal of reducing roadway fatalities