2. Components of Communication StimulusMediumFilterMessageDestination

3. Components of Communication Stimulus Internal An idea forms within our mind Comes to us through sensory organs External

4. Components of Communication Response to Stimulus A verbal Message A non-verbal Message

5. Components of Communication Filter Each person has a unique perception of reality, based on  His/Her individual experiences  Culture  Emotions at the moment  Personality  Knowledge  Socio-economic Status

6. Components of Communication The Message Success at communication depends on  The purpose of the message  The content of the message  Skilful construction of the message  Knowledge about the audience

7. Components of Communication The Medium Oral messages might be transmitted through  A staff meeting  Personal conference  Telephone conversation  Press conversation  Voice mail

8. Components of Communication Medium Written messages might be transmitted through  A memorandum  A report  A letter  A contract  A brochure  A bulletin-board notice  An e-mail  A company newsletter  A press release

9. Components of Communication Medium Non-verbal messages might be transmitted through  Facial expressions  Gestures  Body movement

10. Components of Communication The Destination Once the message is transmitted, the control passes from the sender to the receiver. The transmitted message becomes the stimulus for the next communication episode.