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Published byHector Summers Modified over 9 years ago
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Banking on China’s Auto Market 19 April 2005 Karen Adams Senior VP Corporate Banking Head of Automotive HSBC China
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Consumer Spending to Take Over… Tight Credit Policy in China “Engineered Soft Landing” As investment growth eases, the consumer will take over What will consumers spend their money on? CARS!
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China Auto Sales China’s auto market continues to grow quickly Continued investment by the OEMs
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China’s Auto Market: Trends Price cuts & new model introductions Decreased OEM margins Components suppliers squeezed Higher technology Fuel efficiency & environmentally conscious design Shift from institutional to private buyers Auto finance market development
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Who Buys Cars in China Today? Institutional buyers: SOEs, government bodies, military, fleets (taxis) China’s car market has “led with luxury” Who Will buy in Future? Shift from institutional to private buyers China’s car market will “follow with affordability”
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What Will they Buy…? (Source: Automotive Resources Asia) Segment‘000s% change in 2004Market Share Micro149.323%6.2% Subcompact634.118.1%26.2% Sedan959.821.6%39.6% Full-Size Sedan399.2-5.3%16.5% Luxury Sedan70.77.8%2.9% MPV/SUV207.932.3%8.6% Total2421.115.7%100%
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Our Forecast for China’s Car Market… 2005: a year of identifying winners & losers Growth of small car segment (< 1.3L) We will see another 15% overall growth in 2005 Increasing to 20% growth in 2006 Levelling off at 10-12% growth 2007-2010 Auto Finance Market: slow start followed by rapid growth By 2015: 50% of cars sold in China will be financed Emergence of 1-2 domestic global players by 2015
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Risks for the Foreign Investor in China? Overcapacity / Squeezed Margins CPI softening but PPI still rapid Competing products & services for consumer’s dollar Failure of weaker domestic manufacturers Failed “soft landing” / stangnant consumer spending Main Risk: Absence
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Banking on China’s Auto Market… HSBC Corporate Banking Financing Trade Treasury Cash Management Regulatory Advice HSBC Investment Banking Project Finance M&A Advisory Debt Structuring & Advisory Equity Advisory
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