1. Profile & Development of Indonesia Internet Audiences Onno W. Purbo Onno@indo.net.id

2. Reference ACNielsen.online

3. Messages Indonesian Internet audiences is small but growing.. Movers and Shakers are using the Internet.. Companies in Indonesia are embracing the Internet fast.. And recognise its importance for survival.. Growing environment for e-commerce!

4. Internet Audience is still tiny..

5. .. And very young.. Age%‘000 40+791 30-3915208 25-2917229 20-2430395 14-1924318 10-14791

6. .. But extremely well educated %‘000 SD or less112 SLP14177 SLA45551 University40501

7. .. White collar, student.. %‘000 White collar45558 Blue collar332 Enterpreneur338 Student43536 Housewife113 Other565

8. .. And well connected..

9. Warnets are growing strongly

10. E-mail – Predominant Use of the Internet