1. SCORE – Chapter 476 Staten Island, NY Presents SCORE – Chapter 476 Staten Island, NY Presents Alan Briskin August 9, 2005

2. eBay was founded in 1995 by Pierre Omidyar in his living room in San Jose, California. He created the site to help his girlfriend buy and sell Pez Dispensers. Now, it’s the world’s largest online marketplace. Just about anything you can imagine can be found on this site. At the end of September, eBay had 348 million items for sale. I have been using eBay for several years, buying and selling mostly sports memorabilia, books, music videos and LPs. As in any computer application, the more you use it, the friendlier it becomes. This presentation merely highlights the important features of eBay and is not to be considered as a complete tutorial. You can go to eBay.com and avail yourself of their extensive on-line tutorials.

3. The first screen you see when you go to eBay.com, which is shown on the following slide, is actually an introduction page asking what you’d like to do. Across the top of the screen are links to all of the functions that eBay provides. Simply click on the link you want and you will be brought to the appropriate page. Before you can Buy or Sell on eBay, you must register. And, part of this registration process is providing eBay with a Credit Card Account Number. When you think about it, it’s safer to provide high-security sites like eBay with a Credit Card Account Number than it is to give it to an attendant at a service station or to a server in a restaurant.

4. Welcome Screen

5. Why eBay is Safe The eBay Community is guided by the values of open communication between buyers and sellers The eBay Community is guided by the values of open communication between buyers and sellers Feedback provides the buyers and sellers a snapshot of their respective reputations and how long they’ve been a registered member Feedback provides the buyers and sellers a snapshot of their respective reputations and how long they’ve been a registered member Fraud Protection Program - PayPal Buyer Protection helps you buy with confidence on eBay. When you use PayPal to pay for a qualified listing on eBay, PayPal Buyer Protection provides free coverage up to $1,000. Fraud Protection Program - PayPal Buyer Protection helps you buy with confidence on eBay. When you use PayPal to pay for a qualified listing on eBay, PayPal Buyer Protection provides free coverage up to $1,000. Using a Credit Card on eBay Using a Credit Card on eBay Safe Harbor, eBay’s comprehensive safety resource Safe Harbor, eBay’s comprehensive safety resource PayPal PayPal

6. Major Types of Auctions Standard Single Winner Auctions allow potential buyers to place bids on specific items. If you are outbid before the close of an auction, eBay sends you an email indicating that there is a higher bid. Standard Single Winner Auctions allow potential buyers to place bids on specific items. If you are outbid before the close of an auction, eBay sends you an email indicating that there is a higher bid. Dutch Auctions are used when several of the same items are offered. All items may be sold at the highest bid amount. Dutch Auctions are used when several of the same items are offered. All items may be sold at the highest bid amount. Reserve Price Auctions are auctions where a seller offers an item with a specific value and will not sell the item until the reserve is met. Reserve Price Auctions are auctions where a seller offers an item with a specific value and will not sell the item until the reserve is met. Buy it Now Auctions are auctions that have a Buy it Now price. As soon as a buyer clicks on Buy it Now, he is automatically the winner. Once a bid is placed, the Buy it Now feature disappears. Buy it Now Auctions are auctions that have a Buy it Now price. As soon as a buyer clicks on Buy it Now, he is automatically the winner. Once a bid is placed, the Buy it Now feature disappears.

7. Selling Your Item You must first Register with eBay You must first Register with eBay Sign-up to accept PayPal (optional) Sign-up to accept PayPal (optional) Fill out your Item Form Fill out your Item Form Choose a Selling Format Choose a Selling Format Select a Category Select a Category Add a Photograph Add a Photograph

8. Selling Your Item Write a Title Write a Title Provide Item Specifics Provide Item Specifics Add an Item Description Add an Item Description Add Pictures Add Pictures Determine Pricing and Duration Determine Pricing and Duration Enter Payment and Shipping Information Enter Payment and Shipping Information Review and Submit your Listing Review and Submit your Listing

9. Selling Your Item Before pricing an item, search for like items being sold by others. You can do this by searching Completed Items on the Smart Search Page, which can be accessed by clicking on Search in the top navigation bar. Before pricing an item, search for like items being sold by others. You can do this by searching Completed Items on the Smart Search Page, which can be accessed by clicking on Search in the top navigation bar. You can also search ongoing auctions to see current bids and activity You can also search ongoing auctions to see current bids and activity Consider eBay’s Picture Services. This service makes it easy for sellers to include one digital image in each of their eBay listings for free and additional images for only $.15 each. Consider eBay’s Picture Services. This service makes it easy for sellers to include one digital image in each of their eBay listings for free and additional images for only $.15 each.

10. Finding Stuff to Sell Old radios, stereo and video equipment, and 8-track systems Old radios, stereo and video equipment, and 8-track systems Records, video tapes, CDs Records, video tapes, CDs Old watches and cameras Old watches and cameras Books you’ve finished reading Books you’ve finished reading Unwanted gifts Unwanted gifts Exercise equipment Exercise equipment Autographs – make sure they’re the real thing Autographs – make sure they’re the real thing Go to Flea Markets, Garage Sales, Closeout Stores Go to Flea Markets, Garage Sales, Closeout Stores

11. Basic Fees When you list an item on eBay, you're charged an Insertion Fee according to the table shown on the following slide. When you list an item on eBay, you're charged an Insertion Fee according to the table shown on the following slide.Insertion FeeInsertion Fee If the item sells, you are also charged a Final Value Fee. If the item sells, you are also charged a Final Value Fee.Final Value FeeFinal Value Fee The total cost of selling an item is the Insertion Fee plus the Final Value Fee. The total cost of selling an item is the Insertion Fee plus the Final Value Fee. The first picture is free. Each additional picture is $.15 The first picture is free. Each additional picture is $.15

12. Insertion and Final Value Fees

13. Navigation Screen For Selling Activities

14. Anticipate Prospective Questions from the Bidder When you have an item listed, be prepared to answer potential questions from the bidder, such as condition, provenance, age, etc. Assume you are the buyer and determine what type of questions you may want answers to. When developing your item description, try to anticipate these questions that may pertain to the item you are selling When developing your item description, try to anticipate these questions that may pertain to the item you are selling Publish your shipping and handling costs up front Publish your shipping and handling costs up front Clearly state your payment acceptance policy Clearly state your payment acceptance policy

15. Prohibited Items Firearms of all types Firearms of all types Police and other law-enforcement badges and IDs Police and other law-enforcement badges and IDs Birth certificates, driver’s licenses, and passports Birth certificates, driver’s licenses, and passports Locksmithing devices Locksmithing devices Human parts and remains Human parts and remains Drugs and drug paraphernalia, wine and alcohol Drugs and drug paraphernalia, wine and alcohol Stocks, bonds or negotiable securities Stocks, bonds or negotiable securities Bulk e-mail lists, raffles and prizes, and want ads Bulk e-mail lists, raffles and prizes, and want ads Pets and wildlife Pets and wildlife Child pornography Child pornography Forged items Forged items

16. Finding an Item Finding an item is simple. There are two options available: 1. In the Find Search Box, key in the name of the item you’re looking for, such as 1955 Brooklyn Dodgers and either press Enter or click Search. 1. Click on the down-arrow to the right of Browse Categories and select the category that best describes what you’re looking for. You’ll be surprised to see how many categories there are. When the search is returned, as shown on the following slide, you will know how many items were found within your search. There will also be a pane on the left hand side of the screen with what’s called Matching Categories.

17. Finding an Item

18. The returned search page will provide you with the Item Title, whether or not the buyer accepts PayPal, Current Price, Number of Bids, and Time Left before the auction ends. In most cases there will be a photograph listed with the item. By clicking on the Item Title, you will see who the seller is, his Feedback Rating, his location, usually a photograph of the item, and a detailed description of the item, the opening and current bids, number of bids, a list of bidders with their bid amounts, and shipping information.

19. Buyer and Seller Tools There are several tools available to assist buyers and sellers. One of them is called My eBay which is shown of the following slide. The main categories on this page include: All Buying – Watching, Bidding, Won, Didn’t Win All Buying – Watching, Bidding, Won, Didn’t Win All Selling – Scheduled, Selling, Sold, Unsold All Selling – Scheduled, Selling, Sold, Unsold All Favorites – Searches, Sellers, Categories All Favorites – Searches, Sellers, Categories My Account – Personal Information, Addresses, Manage Subscriptions, eBay Preferences, Feedback, and Seller Account My Account – Personal Information, Addresses, Manage Subscriptions, eBay Preferences, Feedback, and Seller Account

20. My eBay

21. How Bidding Works Incremental Bidding Incremental Bidding –Place opening or next higher bid and continue to monitor the auction Proxy Bidding Proxy Bidding –Decide the maximum you’re willing to pay and enter this amount –eBay will now confidentially bid up to your maximum amount –If other bidders outbid your maximum before the end of the auction, you will be notified by email. If you don’t place a higher bid, you won’t get the item. Otherwise, you’re the winner – and the final price might even be less than the maximum you had been willing to spend.

22. Creating a Picture for Your Item There are several methods you can use to create a picture of the item you are selling: Digital Camera enabling you to upload the photos to your PC Digital Camera enabling you to upload the photos to your PC Regular Camera and Scanner Regular Camera and Scanner Film-to-digital-image service processing to a CD Film-to-digital-image service processing to a CD It’s important to use the JPEG (.JPG) format instead of other formats, like GIF and BMP. The potential buyer wants to see the picture without having to wait for it to load onto the screen. JPEGs use less resolution than the other formats and loads quicker. And, even though you’re using a lower resolution, you lose no clarity!

23. Creating a Great Photo Use proper lighting Use proper lighting Consider using a backdrop – the potential buyer doesn’t want to see anything else but the picture itself Consider using a backdrop – the potential buyer doesn’t want to see anything else but the picture itself Get close up so that details show well Get close up so that details show well Edit your photo, if necessary Edit your photo, if necessary Save the photo on your computer as a JPEG (.JPG) file Save the photo on your computer as a JPEG (.JPG) file

24. Add Pictures on the Sell Your Item Form eBay Picture Services is easy to use. It’s a bit different depending on your browser and computer platform, but the concept is the same. Your photos are stored on eBay’s Picture Services only while your listing is running on eBay. It’s a good idea to retain your photos on your computer if you want to use them again. Also, the photo will be transferred to eBay’s Picture Services faster if you use a JPEG (.JPG) format and have Cable or DSL Service.

25. Personal Note Thanking the Buyer or Seller If you successfully sold an item, it’s a good idea to contact the buyer as soon after the auction ends as possible. If you are the buyer, you can wait to hear from the seller or you can contact him first. I always felt that a rapid response to the buyer or seller is good practice. It shows that you’re an interested party and would like to consummate the deal as soon as possible. It might also help in getting a more favorable Feedback Comment. A sample letter is shown on the next screen.

26. Personal Note Thanking Buyer Dear Joe: Congratulations! You were the high-bidder on my eBay Auction 12345678, a 1985 Topps Factory Sealed Baseball Set. The amount of your bid was in the amount of $25.00 and the shipping cost is an additional $5.00. Please send a check in the amount of $30.00 to me as follows: Your name, address, city, state and ZIP code Also, please email me your complete name and address so that I may prepare the item for shipment. I’m a firm believer in eBay’s Feedback Forum and will post a favorable comment for you as soon as I receive your payment. If, when you receive the item, and you find it satisfactory, I would appreciate it if you would do the same for me. Again, thanks for bidding. Alan

27. Thank you for attending my presentation eBay. I hope you’ve learned a little about how comprehensive a site this is and that you’ll be able to navigate through the many screens available Alan Briskin

28. Locations For Business Help CHAMBER OF COMMERCE Appointment Required. 130 Bay Street Staten Island, New York 10301 Wednesday 9:00 AM to 12:00 Noon Call 718 727-1221 Appointment Required for Saturday mornings at: Appointment Required. 130 Bay Street Staten Island, New York 10301 Wednesday 9:00 AM to 12:00 Noon Call 718 727-1221 Appointment Required for Saturday mornings at: ST. GEORGE LIBRARY Appointment Required ST. GEORGE LIBRARY Appointment Required 5 Central Ave. Staten Island, New York 10301 Saturday Morning 10:00 AM to 12:00 Noon Call 718 442-8560. 5 Central Ave. Staten Island, New York 10301 Saturday Morning 10:00 AM to 12:00 Noon Call 718 442-8560. S.I. BANK & TRUST No Appointment Required Tuesday & Thursday 9:00 AM to 12:00 Noon 1550 Richmond Road Staten Island, New York 10304