1. Information Resources AEE 210 Nancy Lucas lucasn@msu.edu September 21, 2005

2. Getting started… www.lib.msu.edu/business www.proxy.msu.edu www.lib.msu.edu

3. Ask a Librarian… Nancy Lucas lucasn@msu.edu

4. Statistical Abstracts of the United States Basic government statistics Includes demographic, labor, industrial and trade statistics www.census.gov/statab/ HA 202 2004

5. County and City Extra Uses US 2000 census data Statistics for state, county, metropolitan areas, congressional districts of US cities over 25,000 2002 Agriculture census information HA 203.C68 2005

6. Sourcebook of County Demographics/ Zip Code Demographics Arranged by county, including market potential indexes or zip codes HA 203.S650 and HA 203.S666

7. American Marketplace Demographics and spending patterns Trends in income, health, labor, population, wealth, etc. HA 214.A6 2003

8. County Business Patterns: Michigan Economic conditions in Michigan HC 107.M5 U555 Also on the web at http://www.census.gov

9. Official Guide to Household Spending Who spends how much and on what Contains spending on health care, entertainment, food and alcohol, housing, personal care, education, etc. HC 110.C6 A666 2001

10. Generation X Market information on attitudes, spending, wealth and other demographic characteristics HC 110.C6 M544 2004

11. U.S. Hispanic Market Demographics, language usage, opinions, media and advertising information HC 110.C6 U87 1996

12. Encyclopedia of Associations Association data and non-profit listings Print version located in the Main Library Reference Area HS 17.E5 Online version at: http://www.lib.msu.edu

13. Who’s Buying Food & Drink Who spends how much on food and alcohol, at and away from home Food-spending dollars HD 9004.M54 1996

14. Market Analysis Information Demographics USA The Lifestyle Market Analyst The Lifestyle Zip Code Analyst Mid-Youth Market Americans 55 & Older Official Guide to American Attitudes

15. Editor & Publisher Market Guide Detailed statistical information for the US and Canadian cities publishing one or more daily newspapers Statistics on publications, newspapers, radio, TV and cable HF 5905.E38 2005

16. Simmons Choices 3 Only available in the Gast Business Library on 8 computers Start early Handout available in the library on how to use this package

17. Choices 3 Demonstration Questions?

18. Citing your sources… http://www.lib.msu.edu (Go to the “How do I… section) Choices: APA Simmons Market Research Bureau. (2002) [Computer Program]. New York, NY: Simmons Market Research Bureau.