1. Pastor Yousef Nadarkhani Campaign for persecuted Pastor receives international support

2. Case background Pastor Nadarkhani is a church leader from the Church of Iran denomination In October 2009, he was arrested while attempting to register his church In September 2010, he was tried and found guilty of apostasy (abandoning Islam) and received the death sentence

3. Situation normal Send email to urgent action subscribers list Link to e-activist email to target campaign Generates 300 – 500 online actions Majority of action takes place within 48 hours of sending email

5. Joined up thinking Target = Iranian Embassy Urgent action email sent to 20,000 contacts on 27 September linking to e- activist campaign Social sharing on the thank you page #Nadarkhani and Facebook Group Promoting campaign through corporate and personal twitter accounts

7. Run away success Over 57,000 emails sent to the Iranian Embassy Protest organised in 24 hours drawing over 50 people who had participated in the online campaign Over 40,000 new opt-ins (tripling the size of our email list) 15,000 members in Facebook group Hundreds of phone calls to Embassy

9. Adapting Adding country fields to identify international participants Adding a redirect and filter for US campaigners Removing Brazilian redirect after reports of bounces Customising thank you email to suit broader audience