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Published byJason Gaines Modified over 9 years ago
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A look at IBD 2015 80% of stores were up for the day Sales were up an average of 70% 98% of stores want to do it again 26% of stores were up more than 100%
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People had fun!
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Bookstores felt the love
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Customers were happy
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There was eating, drinking & making merry Gallery Books, Mendocino, CAMalaprops, Asheville, NC
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There were photo booths galore Pose with the books that changed your life. Literati Books, Madison, WI
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A book about my life would be called… The Litography Project at Green Apple Books on the Park, SF
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There were authors
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And other cool events
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Many thousands of people visited independent bookstores on May 2 and bought many thousands of books
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Our 2016 sponsors
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4 simple requirements All stores must belong to their regional trade associations All stores must order a minimum of 15 exclusive IBD items by February 1, 2016 All stores must have an account with Ingram. All stores must agree to throw a party on Saturday April 30 and publicize the event
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1. Order the exclusive IBD Books & Literary Art Pieces 1.At least a 45% discount on all items 2.All items are non-returnable 3.Ingram will handle all distribution and invoicing
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2. PLAN YOUR PARTY Author events Kids events Food & Drink Contests & Raffles Trivia & game shows Scavenger hunts Live music Partnerships Photo booths Writers on display Hands-on art or bookmaking Guest booksellers Personalized shopping
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3. Get the word out In-store signage Newsletters Social media Press releases Bookmarks Alert your staff Bag stuffers
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FREE IBD Bookmarks FREE to you Shipped via ABA red box Available in bundles of 500 Stores must agree to pass them out with or instead of their regular bookmarks with every purchase for 3 weeks leading up to IBD
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4. Merchandise, merchandise, merchandise Plan displays ahead of time Order a few extra books by IBD authors Think about signs and displays Get creative Remember: Some customers will come in knowing what they want, but most will need an introduction to the items
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Jumbled display that assumes customers are coming in knowing what they want Skimpy piles and stacks of one No specific signage No context No conversation No unboxing or samples displayed
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Bad onesie display vs. better onesie display
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We’re here to help Visit www.indiebookstoreday.comwww.indiebookstoreday.com Searchable map of all participating stores National publicity push Easy, fill-in press releases for you to customize Free IBD bookmarks Media Downloadable images and logos Use us!
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