1. MEDIA contacting

2. How to reach proper people?

3. Start with research

4. Use your network

5. Start with small......catch big fishes later

6. It is just about statistics

7. Call preparation What is purpose of call? How will I introduce? Prepare keywords + scenario Write it down! Schedule your time

8. Have our preparation Pen + paper Silent environment Calm down and reduce stress Check your voice Ready for call?

9. Calling simulation

10. How to talk with media representatives?

11. Journalist came, so what?

12. Studio → Journalist → Interview 1 → Journalist → Interview 2 → Journalist → Interview 3 → Journalist → Back to studio Typical scenario of reportage

13. Communication tips 7 seconds rule Rule of 3 Speak in headlines No „no comment“ Body language counts

14. Say Yes or No Own formulations Hypotesis Personal opinion Journalist strategies

15. Interview simulation

16. Follow up!

17. Provide immediate release

18. Ask for publishing notification

19. Establish professional relationship

20. Thank You!