Presentation is loading. Please wait.

Presentation is loading. Please wait.

Future journalism, future media industry Prof. Charlie Beckett POLIS, London School of Economics E:

Similar presentations


Presentation on theme: "Future journalism, future media industry Prof. Charlie Beckett POLIS, London School of Economics E:"— Presentation transcript:

1 Future journalism, future media industry Prof. Charlie Beckett POLIS, London School of Economics E: c.h.beckett@lse.ac.ukc.h.beckett@lse.ac.uk T: @charliebeckett Blog: www.charliebeckett.org

2 The bad news for UK mainstream news Job cuts – reduced capacity Slow digital revenue growth Increased internet and international competition Increased competition from ‘non-media’ orgs Multiple platforms to serve Austerity cutbacks in public service funding Editorial challenges: PR, political interference, complexity, adaption, regulation

3 UK Models Open free platforms for mass audience (Mail) Open journalism with multiple revenue centres (The Guardian) Metred, tiered pay-walls (Financial Times) Free (Standard, Metro) Platform pricing – mobile, apps (various)

4

5 ‘New’ models Guardian Australia (ProPublica) Mumsnet Reddit BSkyB Hyperlocal Cross subsidy (Fantasy football, gambling, dating)

6 Limits of growth Signs of stalling – UK digital traffic has plateaued Low hanging foreign fruit – language barriers Who will conquer Brics? Especially Asia Difficult to get premium payment beyond premium audiences (FT) and premium content (football)

7 Not manufacturing, service networking

8 Networking for value The value of curation in a complex world Builds engagement through relevance A service is sustainable Content is King – always add value Networking finds (free) content Traditional values in a modern setting: critical, independent, trust-worthy, experts in an uncertain world

9 Research questions How to measure what audiences value? What makes an effective digital journalist? What are the newsroom and commercial structures to deliver best sustainable revenue? What are the social trends that will shape future consumption? (generation, gender) Role of public service media in the market Role of government (literacy, infrastructure)

10 Future journalism, future media industry Prof. Charlie Beckett POLIS, London School of Economics E: c.h.beckett@lse.ac.ukc.h.beckett@lse.ac.uk T: @charliebeckett Blog: www.charliebeckett.org


Download ppt "Future journalism, future media industry Prof. Charlie Beckett POLIS, London School of Economics E:"

Similar presentations


Ads by Google