1. Joint Value Proposition Windows® 7 Professional and the Windows Server® 2008 family for the Small Business and Mid-Market Audience

2. Common SMB Challenges I need to restrict data access I need to protect sensitive data I am afraid of losing data if my PC crashes It is difficult to access data from outside of my office Data I was working on offline doesn’t synchronize with the content on the server I am exchanging different versions of a document with my colleagues Troubleshooting computer problems is a headache It is time-consuming to manage multiple PCs and servers I have problems with application compatibility

3. With Less, Do More Windows® 7 Professional and the Windows Server® 2008 family* Safeguard Your Work “Only those who are authorized can access restricted data.” “I can encrypt files containing sensitive information.” “I can recover my data if my hard drive crashes.” “Only those who are authorized can access restricted data.” “I can encrypt files containing sensitive information.” “I can recover my data if my hard drive crashes.” Get More Done “I can access my information from virtually anywhere.” “Even when outside the network, I can still work offline.” “It is easier to control the version of documents I’m sharing with colleagues.” “I can access my information from virtually anywhere.” “Even when outside the network, I can still work offline.” “It is easier to control the version of documents I’m sharing with colleagues.” Gain More IT Control & Flexibility “Diagnostics and troubleshooters help me find solutions quickly.” “I can push security updates to all my PCs at once; I can consolidate my servers and lower IT costs.” “I can still run my Windows XP applications, even those that are not compatible with Windows 7.”** “Diagnostics and troubleshooters help me find solutions quickly.” “I can push security updates to all my PCs at once; I can consolidate my servers and lower IT costs.” “I can still run my Windows XP applications, even those that are not compatible with Windows 7.”** *Windows Server 2008 R2 Foundation, Windows Server 2008 R2 Standard, Windows Small Business Server 2008, Windows Essential Business Server 2008, and Windows Server 2008 R2 Enterprise **Windows XP Mode requires either OEM pre-installation or post-purchase installation of Windows XP Mode (which runs on Windows 7 Professional or Ultimate) and a virtualization technology such as Windows Virtual PC. Both Windows XP Mode and Windows Virtual PC can be downloaded from www.windows.com/business/downloads. For more information on system requirements, go to www.microsoft.com/virtual-pc. www.windows.com/business/downloadswww.microsoft.com/virtual-pc