1. The Bonner Network’s Serve 2.0 Initiative: Applying Social Media Tools for Campus- Community Civic Engagement A Project of the Bonner Foundation and Middlesex County College A program of: The Corella & Bertram Bonner Foundation 10 Mercer Street, Princeton, NJ 08540 (609) 924-6663 (609) 683-4626 fax For more information, please visit our website at www.bonner.org

2. Big Picture Progress So Far Introducing Sub-Grantees Evaluation Strategy Next Steps Serve 2.0 Sub-grantee Call Agenda

3. 80+ campuses nationwide with 3,000 students Intensive, multi-year service & civic engagement program Student development, community impact, campus culture of service 20 years of work to build an integrated model Using Serve 2.0 to confront the challenge: how to tap and leverage our network’s shared capacity (@ campus & national level) to take engagement to the next level? Context — Who Are We?

4. Which social media tools can best: Inspire greater numbers of students to engage in service? Be used for student learning and leadership development? Help increase variety, impact, and quality of campus/community partnerships? Increase communication & coordination on and between campuses and community partners? What we want to learn and accomplish...

5. Going broader Recruiting Increasing levels of service Finding new partners Going deeper Improving education Higher quality placements New forms of civic work Connecting & leveraging Across campuses Across partners Across issues Across projects Social Change Health Poverty Environment Education Reflection Readings Policy Non-profits Government Higher Educaton Communities Sharing Inspiration & What Works Connecting Service to Solutions Students From Best Practice to Common Practice Staff & Faculty Partners Elected Officials Policy Makers Building a movement: around civic engagement community building diversity international perspective spiritual exploration social justice

6. National networking Campus organizing  recruitment & publicity  training, reflection & enrichment  project management  fundraising & resource development Policy research, education & advocacy We’ve been experimenting with and applying social media tools for...

7. Networking campuses to share: Program models & profiles Best practices Management resources Know-how with social media tools Education and knowledge (issues) Dialogue National Networking Wiki Ning Blog delicio us YouTub e Facebo ok Twitter MyGov

8. Networking campuses to share: Program models & profiles Best practices Management resources Know-how with social media tools Education and knowledge (issues) Dialogue National Networking Every campus has a profile where it can describe its program. Campuses can access and share information.

9. Networking campuses to share: Program models & profiles Best practices Management resources Know-how with social media tools Education and knowledge (issues) Dialogue National Networking Campuses keep their profiles ‘live’ to share best practices with students, the Foundation, and across the network

10. Networking campuses to share: Program models & profiles Best practices Management resources Know-how with social media tools Education and knowledge (issues) Dialogue National Networking Handbooks, training modules, and other resources are shared

11. Networking campuses to share: Program models & profiles Best practices Management resources Know-how with social media tools Education and knowledge (issues) Dialogue National Networking The Serve 2.0 Resource Wiki provides info for using social media tools. Campuses profile their innovative ideas, like this one for Twitter.

12. Networking campuses to share: Program models & profiles Best practices Management resources Know-how with social media tools Education and knowledge (issues) Dialogue National Networking Campuses are beginning to profile their approaches to issues. Social Bookmarking captures great resources on the web.

13. Networking campuses to share: Program models & profiles Best practices Management resources Know-how with social media tools Education and knowledge (issues) Dialogue National Networking

14. 44 Campuses have now created their own program or campus wikis! Student Profiles Asset Mapping Neighborhood Profiles & Maps Partner Information Team Planning Local Networking Check them out - use the Index on the Bonner Network Wiki

15. Campuses are working to: Profile their work on an issue Identify a partner and topic to research policy options Create an issue brief Integrate PolicyOptions Policy Research & Advocacy Campuses are beginning to profile their approaches to issues. Social Bookmarking captures great resources on the web.

16. Campuses will create four videos this spring: Program Profile Partner Profile Training & Enrichment Video Issue Profile Bonner Video Project

17. One (or a few) issues Combination of social media tools Integrated approach with goals for:  student engagement  student development  partner capacity building and impact  campus coordination & expansion of civic engagement $1,500 - $2,000 per campus Serve 2.0 Subgrants: Integration of Social Media Around an Issue

18. Serve 2.0 Subgrantees CampusIssue (Partner)Face-to-Face StrategiesWeb-Tools Mentioned Amherst College Youth/ education (schools) Train-the-trainers program, training manual Facebook, Videos, YouTube, Blog, Meebo, Wiggio, Bebo, Jing, Ning, Slide, flickR College of Saint Benedict Homelessness (non-profits serving homeless) Hunger Banquet, Empty Bowls, campus-wide events Facebook, Videos, YouTube, Wikis Concord University Homelessness (non-profits serving homeless) Service Trips, National Coalition, CBR/PolicyOptions Issue Briefs Facebook, Videos, YouTube, Blog Davidson CollegeMultiple Issues (student campaign)Change Challenge (student campaign) Videos, YouTube, Wiki, Blog, Campus Website Guilford CollegeImmigration/Refugees (Diversity)Site-based team work, Issue BriefsFacebook, Videos, YouTube, Wiki, Podcasts Hamilton CollegeImmigration/Refugees (Diversity) Policy Forum, Issue Briefs Videos, YouTube, Wiki, Blog, Podcasts Pfeiffer University Youth/ education (schools) Site-based team work Facebook, Videos, YouTube, Wiki, Blog, Twitter, MySpace, Google Docs Ripon College Africulture/Food/ Economic Development City organizing strategy (Main Street), issue campaign Twitter, Change.org, StumbleUpon, Google Calendar, flickR Stetson University Youth/ education (youth-serving nonprofit) Site-based team workFacebook, Videos, YouTube, Wiki The College of New Jersey Multiple Issues (site-based teams)Site-based team workVideos, YouTube, Wiki, Blog Tusculum CollegeDiversity (non-profit)Skits, community partner workshopsVideos, YouTube, Blog UC Berkeley Youth/ education (schools) Site-based team work (20 sites) Facebook, Videos, YouTube, Wiki, Google Maps, Volunteer Match, Facebook Plug-In to be created University of LouisvilleArts / Diversity (museum)Intern Seminar (skills) Facebook, Videos, YouTube, Wiki, Blog, Google Apps, MySpace, Twitter, flickR, museum portal University of New Mexico Youth/ education (youth-serving nonprofits) NM Civic Engagement program Videos, YouTube, Wiki, Blog, Wiggio, Google Apps, Picasa, Blogspot, Campus Website

19. Serve 2.0 Subgrantees Each campus’s plan is on the Serve 2.0 Resource Wiki. Google Maps let us see these schools and partners on a map.

20. Education/Youth Development Amherst, Pfeiffer, Stetson, UC Berkeley, University of New Mexico Homelessness and Hunger College of Saint Benedict, Concord Immigration/Culture & Diversity Guilford, Hamilton, Tusculum, University of Louisville Community/Economic Development (City Partners) Ripon (food), University of Louisville (arts) Multiple Issues Davidson, The College of New Jersey Serve 2.0 Subgrants: Common Issue Areas Provide an Opportunity to Collaborate

21. How might sub-grantees connect, share ideas, and collaborate? Serve 2.0 Resource Wiki Conference Calls Direct phone calls and emails Other ideas Serve 2.0 Subgrants: Common Issue Areas Provide an Opportunity to Collaborate

22. Schools & After-school Programs Amherst, Pfeiffer, Stetson, UC Berkeley, UNM Shelters, Food Programs, and Multi-service Agencies College of Saint Benedict, Concord Refugee Centers, Multicultural Centers Guilford, Hamilton, Tusculum City Main Street Program, Museum Ripon, University of Lousville Link with Site-Based Teams and Campus-wide Service Davidson, The College of New Jersey Serve 2.0 Subgrants: Aim to Build Partners’ Capacity & Types of Engagement

23. What might be some other supports and opportunities to provide partners or connect them? Serve 2.0 Resource Wiki Conference Calls Meetings Trainings / Webinars Serve 2.0 Subgrants: Common Issue Areas Provide an Opportunity to Collaborate

24. Integration with Bonner Program, Trips, On-Campus Events Concord, CSB Link with policy research / issue briefs & faculty roles Guilford, Hamilton, Pfeiffer Student leadership roles (interns, train-the-trainer, creative) Amherst, Tusculum, University of Louisville Site- and issue-based teams Stetson, TCNJ Strategic / ‘movement’ focused approaches Ripon, UC Berkeley Catalyzing broader student engagement Davidson, TCNJ Serve 2.0 Subgrants: Links with Proven Civic Engagement Organizing

25. Going broader Recruiting Increasing levels of service Finding new partners Going deeper Improving education Higher quality placements New forms of civic work Connecting & leveraging Across campuses Across partners Across issues Across projects Social Change Health Poverty Environment Education Reflection Readings Policy Non-profits Government Higher Educaton Communities Sharing Inspiration & What Works Connecting Service to Solutions Students From Best Practice to Common Practice Staff & Faculty Partners Elected Officials Policy Makers Building a movement: around civic engagement community building diversity international perspective spiritual exploration social justice

26. Going Broader How can social media tools be used in the context of campus civic engagement? (Baseline Pre/Post Campus Survey, Focus Groups) Can online lead to offline? (Online Student Survey, Progress Updates) Evaluation: What are we trying to learn?

27. Going Deeper How/are students affected by their leadership role in an issue-based project using social media as an organizing tool? (Semesterly Pre/Post Online Student Leader Survey) Do Community Partners feel better able to meet their mission as a result of grant activities? (Community Partner Surveys) Evaluation: What are we trying to learn?

28. Connecting & Leveraging Does the use of social media by Bonner Programs connect people & organizations not previously connected? (Progress Updates, Student Leader Survey, Community Partner Surveys) Can social media tools help to leverage higher education's assets for community partnerships? (Progress Updates, Community Partner surveys) What social media tools are most effective when used by a campus at supporting service? Why? Under what conditions? (Progress Updates, Conversations with Fdn staff, Focus Groups, Community Partner Surveys) Evaluation: What are we trying to learn?

29. Student Leader Surveys - Coordinated by CIRCLE, at the beginning and end of each semester starting in the Fall of 2009 Community Partner Surveys - June 2009*, Jan 2010*, June 2010*, Jan 2010 (each campus will do this twice: the final and only one of these asterisked dates) Progress Updates - Due to Corporation - June 2009, Jan 2010, June 2010, Jan 2011 Baseline Post-Survey (2011) Discussion at SLI - June 2009, June 2010 Evaluation: Proposed Timeline

30. How would you prefer to send the names of student leaders on these grant-funded projects to us at the beginning of each semester? What do you suggest and how would you prefer to include your Community Partners on this project in a survey? (at two points over the course of two years) Evaluation: Questions to Discuss

31. Thoughts or take-aways? Next Steps: Sharing and Brainstorming