1. My Ebook Journey Annette Welsford

2. I Followed Andrew and Daryl’s Ebook Program Brainstormed reviewed the stats on 20+ topics Surveyed 5 topics Growing Tomatoes met criteria Wrote book with friend – plant pathology and nutrition expert Did all graphic design Put up website Started marketing with Google

3. Testing Headlines Photos Copy Pricing 30/01/07 to 1/3/07ViewsConversionsConv %Price index9a.html100090.919.99, 32.95 & 39.95 index9b.html100040.423.95, 34.95 & 39.95 index9c.html100030.324.95, 34.95 & 39.95 index9d.html1000111.029.95, 36.95 & 39.95 Bonuses Fonts Testimonial boxes Banners

4. Early Website Versions

6. Current Website Version www.bestjuicytomatoes.com

7. Book Versions Ebook Hard Cover

8. Marketing Online Google Advertising Online Articles Affiliates – Clickbank Affiliates – Clixgalore Affiliates – paydotcom.com Affiliates – Direct Approach List with Online Book Stores Viral Referral Offline Press Releases - Gardening Australia, Women’s Network, 3AW, Brisbane Extra Neilsen’s Database listing (shops, library supply services) Contacting Shops – Mitre 10, nurseries, gardening bookshops

9. Marketing Stats Site Visits Conversions Traffic

10. Marketing Stats CountryVisitsSales United States52.5%30.5% Australia11.2%22.8% United Kingdom13.0%2.9% Canada5.9%2.1% South Africa2.4%2.0% New Zealand2.7%1.4% Ireland1.0%0.5% France0.4%0.5% Philippines2.2%0.4% Ukraine0.1%0.4% India0.7%0.3% Greece0.4%0.3% Netherlands0.2%0.3% Malaysia0.8%0.3%

11. Follow Up Marketing IMPORTANT – customer satisfaction survey email after 14 days 1.Does the book provide you with all the info you need to cultivate your tomatoes? 2.Do you have any suggestions for further tomato topics we should include in the book? 3.Do you have any suggestions for other topics? What vegetable, fruit or gardening subjects or products are of interest to you? 4.Are you completely satisfied with the service we provided? 1. Gives us testimonials for website (over 350) 2. Gives us solid proof of which book to write next

12. Follow Up Marketing

13. 2010 Tomato Varieties Database – 1300 varieties and seed suppliers Data and program outsourced on elance

14. Our Family Tomato Cookbook

15. 2 nd Edition, CD and Cookbook Outsource: Graphic Design Article writing Posting Books Bookkeeping

16. 2010 2 nd Edition, CD and Cookbook 2009 - $50,000 2010 - $75,000

17. 2010 Growingveggies Blog Perfect Potatoes Book Other ebooks Become-Stylish Membership Program, book and estyle personal style software Small Business Marketing Membership Tradies Marketing Membership

18. Is YOUR Year To Be Successful Online! Annette Welsford