1. smart Social Media: I have LinkedIn/Facebook/Twitter but … April 11, 2012

3. TODAY CONTENT CYCLE AND MANAGEMENT REAL WORLD EXAMPLES: INTERNET PACKAGE AND REPORTING QUESTIONS AND ANSWERS

4. smart Content Management

6. Identify demographics Trace buying patterns Quality engagements How many does it take?

7. If you are going to start a Social Media effort, commit at least 6 months and appropriate resource to support that effort. DO NOT start and stop.

8. Content is KEY! Opportunity to: 1.Cheerlead 2.Promote news 3.Community 4.Employee news 5.Quick offers 6.Ask questions 7.Be informal 8.Personalize

9. Written Content: Message Slogan Call to Action Price Offers Descriptions FAQ Instructions How product is made

10. Pictorial Content: Photos Graphics Video

11. smart Content Management

12. smart Stake Holders

13. Define Stakeholders: Demographics Statistics Business Profile Buying Habits Profitability Responsiveness

16. smart Stake Holders

17. smart Delivery

18. Message Delivery Electronically: Internet Website Blog Social Media Someone else Email Advertising

19. Message Delivery Physically: Print Verbal Tradeshow Advertising

20. smart Delivery

21. smart Action

22. Action Plan Before Developing Content, Ask: Is content for brand building? How long should the content be used? Product education or awareness? Is there a limited time call to action? What do you want the stakeholder to do? Purchase? Email? Call? Come to you? Why should the stakeholder participate? Is the content to answer a frequent question (to reduce phone traffic & cost)?

23. 1 MONTH LINKED IN ACTION PLAN: UPDATE PERSONAL PROFILE AND COMPANY PROFILE ONCE PER MONTH. UPDATE STATUS 1 PER WEEK. DOUBLE YOUR CONTACTS. WRITE AT LEAST 1 RECOMMENDATION PER WEEK. JOIN 5 NEW GROUPS. TRY A NEW APPLICATION OR POST EVENT ONCE PER WEEK. GIVE LEADS, RECOMMENDATIONS AND INTRODUCTIONS FREELY. TIME ESTIMATE: MON-WED-FRI ~ ½ HOUR PER SESSION

24. smart Action

25. smart Tracking

26. Reporting Options: Facebook Insights Google Analytics Call Tracking PBX or Vanity Number Manually Tracks Referrals Email Response Tracking Offer Redemption Survey Sales

27. smart Tracking

28. smart Content Management

29. SOCIAL SANITY Don’t Panic…. You are not alone…. It just seems like…

30. A jungle…..

32. REAL WORLD…..

33. Content is Key! Website: http://www.naturalhealingtools.comhttp://www.naturalhealingtools.com

34. Blog: http://NaturalHealingToolsNews.com/http://NaturalHealingToolsNews.com/

35. Sample Email Blast from Blog

36. Social Media Example: http://twitter.com/NaturalHealingThttp://twitter.com/NaturalHealingT

37. Social Media Example: http://www.facebook.com/Natural-Healing-Tools/http://www.facebook.com/Natural-Healing-Tools/

38. Social Media Example: http://Pinterest.comhttp://Pinterest.com

39. REPORTING EXAMPLES

40. Google Analytic Reporting Example

41. Twitter Reporting Example

42. Facebook Overview Reporting Example

43. Email Reporting Example

44. Bit.ly URL Shortening Statistics

45. smart Content Management Stake Holders Delivery Action Tracking Questions?