1. World Breastfeeding Week (WBW) 2006 Report WABA Feb 2007

2. Theme for WBW 2006 Code Watch: 25 Years of Protecting Breastfeeding

3. The writing, reviewing and illustration Key Writer : Gabrielle Palmer (UK) Key Writer : Gabrielle Palmer (UK) The Action Folder text went through 2 rounds of reviews, (comprising of 13 reviewers) and 3 rounds of redrafting. The Action Folder text went through 2 rounds of reviews, (comprising of 13 reviewers) and 3 rounds of redrafting. Final editing by IBFAN ICDC and WABA Pictures of actual violations and promotion practices were used in the action folder Picture removed…

4. Final products  Action Folder  Poster  Banner  Buttons  Calendar Announcement  Risks of Formula Feeding  Media Kit  Reproduction CD  Feedback Form

5. New WBW website launched! www.worldbreastfeedingweek.org

6. Reports of WBW celebrations around the world (available on the website)

11. WBW in Geneva  IBFAN-GIFA organised a ceremony to commemorate two important events:  1.In 1976, 30 years ago, the verdict in the trial of the multinational food company Nestlé, against a group of Swiss students.

12. WBW in Geneva  2.The adoption of the International Code of Marketing of Breast-milk Substitutes by governments of the World Health Assembly, in May 1981, 25 years ago. Picture removed Picture removed…  Pictures removed

13. Materials available for download from website

14. Marketing Snapshots  Coordinated and vetted by IBFAN ICDC, with technical support from WABA, the Marketing Snapshot project was posted on the WBW website.  Called “Look what they are doing” it provided an avenue for WBW celebrants to report how companies were marketing their products in their respective neighbourhood.  A total of 124 reports received from 15 countries.

15. Marketing Snapshots: Reports received  Advertisement – 49 reports  Commercial Promotion in Health Facilities – 10 reports  Company contact with mothers – 20 reports  Donation of Product to Health Facilities – 0 reports  Free Samples – 7 reports  Gift to Health Workers – 2 reports  Gift to Mothers – 13 reports  Labelling – 4 reports  Promotion in Shops – 12 reports  Sponsorship – 0 reports

16. Marketing Snapshots: Breakdown by Countries 1.United Kingdom 2.Taiwan 3.USA 4.Croatia 5.Netherlands 6.Czech Republic 7.Hong Kong 8.South Africa 9.Canada 10.India 11.Bulgaria 12.Spain 13.Ukraine 14.Japan 15.South Africa

19. For more information: Please visit: http://worldbreastfeedingweek.net/wbw2006/index.htm