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Supply chain management 15 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
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Supply chain Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
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Insourcing Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
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Hewlett Packard’s Supply Chain
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Channel Functions Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Time, place, and ownership utility Provide logistics, physical distribution Up efficiency by reducing number of transactions Break bulk Create assortments
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Channel Functions Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Transport and store goods Facilitate purchase process Repair and maintenance services Provide communication and transaction functions
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Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Channels Reduce Transactions
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Communication function Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
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Internet distribution Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
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Wholesaling intermediaries Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
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Merchant wholesalers Full-service Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
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Merchant wholesalers Limited-service Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Cash and carryTruck jobbersDrop shippers Mail-orderRack jobbers
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Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
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Merchandise agents Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Manufacturers’ reps Selling agents Commission merchants Merchandise brokers
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Manufacturer owned Manufacturer owned intermediaries Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Sales branches Sales offices Showrooms
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Dual distribution systems Hybrid marketing systems Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Consumer channels B2B channels Channel Types
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Consumer channels Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
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B2B channels Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
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Direct distribution Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
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Distribution and the Marketing Mix Price levels Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Product positioning Nature of the product
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Slotting fees Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
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Distribution Planning DEVELOP DISTRIBUTION OBJECTIVES Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall EVALUATE ENVIRONMENTAL INFLUENCES CHOOSE DISTRIBUTION STRATEGY DEVELOP DISTRIBUTION TACTICS
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Channel Strategies Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Conventional PRODUCER WHOLESALER RETAILER CONSUMER Vertical Marketing System RETAILER WHOLESALER PRODUCER CONSUMER
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Vertical marketing system ADMINISTERED VMS Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall CORPORATE VMSCONTRACTUAL VMSRETAILER CO-OPFRANCHISE ORGANIZATION
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Distribution Intensity Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Number of Outlets EXCLUSIVESELECTIVEINTENSIVE FewMany
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Intensive distribution Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
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Selective distribution
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Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Exclusive distribution
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Channel Captain ECONOMIC Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall LEGITIMATE REWARD/COERCIVE Channel control based on type of power
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Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Logistics PURCHASING MANUFACTURING STORAGE TRANSPORTATION
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Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Logistics functions ORDER PROCESSING WAREHOUSING MATERIALS HANDLING TRANSPORTATION INVENTORY CONTROL
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Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Transportation Attributes DEPENDABILITY COST DELIVERY TIME # LOCATIONS SERVED VARIETY OF PRODUCTS TRACEABILITY
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Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Transportation modes
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Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Inventory Control
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All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright © 2012 Pearson Education, Inc. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
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