1. Joint Information Systems Committee 01/04/2014 | slide 1 Digitisation Town Meeting, April 21, London Joint Information Systems CommitteeSupporting education and research

2. Joint Information Systems Committee 01/04/2014 | | Slide 2 Business modelling and sustainability Lorraine Estelle, JISC Collections

3. Joint Information Systems Committee 01/04/2014 | slide 3 Slide Title Put your bullet list in here

4. Joint Information Systems Committee 01/04/2014 | slide 4 sustainability seeks to provide the best of all possible worlds for best of all possible worlds people and the environment both now and into the indefinite future "Sustainability." Wikipedia, The Free Encyclopedia. 9 Apr 2006, 10:06 UTC. 12 Apr 2006, 12:28.http://en.wikipedia.org/w/index.php?title=Sustainability&oldid=47680559

5. Joint Information Systems Committee 01/04/2014 | slide 5 Sustainability of what? Content Ownership Web delivery and access This presentation will focus on the sustainability of ownership and internet access to the content In particular on sustainable access for the JISC community It will not deal with technology migration or sustainability of the content – although this is something that needs to be paid for

6. Joint Information Systems Committee 01/04/2014 | slide 6 Separating content from service The content is funded through the programme – thus in the immediate future there is no sustainability issue The JISC Community (at the very least) is not required to pay for the content – which has already funded from the public purse The cost of service – hosting and serving on the internet – has not been funded The cost of service needs to be paid for to ensure sustainable and wide access to the content

7. Joint Information Systems Committee 01/04/2014 | slide 7 Business Models – some ground rules Whatever the model for providing the access – you must ensure that all Intellectual Property Rights are owned by or licensed You must ensure that you do not infringe any copyright or Intellectual Property Rights You must ensure that you have suitable liability cover – the moment you make the content available through any business model you will attract liability

8. Joint Information Systems Committee 01/04/2014 | slide 8 What you need to make your content available on the internet You need three things: 1.Robust platform; 2.Interface and functionality; and 3.A method to sustain the cost of the above (remember that CSR2 funding is for Capital expenditure and not for ongoing service and delivery costs). A few business models: Subscription model Pay per view/download Open Access funded by … Donations/Membership fees (consortia membership), royalty revenue (Open to all – or open to the JISC Community?)

9. Joint Information Systems Committee 01/04/2014 | slide 9 Subscription Fee - the DIY method Steps: 1.Fund the interface and platform development costs 2.Calculate the cost the ongoing costs of services: This includes staff, upgrades to software and hardware, the costs of promotion, authentication sales and revenue collection 3.Calculate the size of your market 4.Set annual subscription fees to recover the ongoing service cost (JISC Collections can help with the 3 and 4 – but its market is only the UK higher and further education institutions – not usually a market large enough to sustain all the costs associated with a robust service) 5.Sell the service to your market place - probably an international market place What about renewals? Did the market take what it wanted and so does not need to come back for more? This is a real problem for multi-media type content where functionality does not provide a great deal of added value

10. Joint Information Systems Committee 01/04/2014 | slide 10 Commercial Partnership Model Steps 1.Identify your commercial partner(s) – characteristics you are looking for is an international company, with a reputation in the field, a robust hosting platform, suitable interface, sales and marketing infrastructure and existing customer base, and who already has content that would be enriched by the addition of your content 2.Grant you commercial partner(s) a non-exclusive licence to your content *This means you still retain all IPR and can make the same content available on different platforms 3.In the grant of licence you ensure that the commercial partner(s) can exploit the content in the international market place – but in the JISC community Ensure that access if free for the UK JISC community Royalties from external exploitation will fund the open access for the JISC community and residual royalties will enable you to digitise more content

11. Joint Information Systems Committee 01/04/2014 | slide 11 Other Open Access Models Stanford Encyclopedia of Philosophy:..building a protected operating fund for the SEP. While the library organizations attempt to raise $3 million for the SEP over the course of 3 years (primarily from libraries at academic institutions offering degrees in philosophy), we here at Stanford hope to raise $1.125 million from private individuals and corporations during that same time period. The SEP would then live off the interest on that $4.125 million fund. So funding from consortia, libraries, and individual donations provide a trust fund. Stanford Encyclopedia of Philosophy lives off of the interest. Should it not prove sustainable the donors get back their original contribution http://plato.stanford.edu/

12. Joint Information Systems Committee 01/04/2014 | slide 12 Pay per view/per download For the JISC community is this approach compatible with the spirit of the CSR2 funding? Should the JISC community pay for the content (as opposed to an access fee) for digital content funded from the public purse? Free access for the UK academic community – free search but download fee for commercial and other markets For other markets it might be appropriate – especially for multi-media collections where it is difficult to obtain regular annual subscriptions? DIY model – Commercial partner models are both applicable

13. Joint Information Systems Committee 01/04/2014 | slide 13 Questions