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Incorporating poultry producers and strengthening veterinary services IICA Strategy for Addressing Avian Influenza Mónica Montero Public Information Office Directorate of Agricultural Health and Food Safety
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IICA Strategy for Addressing Avian Influenza Strengthening of veterinary services To promote participation of the poultry sector (national and regional actions) Risk Communication
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Risk Communication Efforts * Creation of awareness among political leaders * Dissemination of strategic info
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Video “Avian Influenza: Prevention is possible” Main topic Good poultry production practices and prevention Based on FAO’s manual “Guide to the prevention and control of avian flu in small-scale poultry farming in LAC” Portuguese version
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Target audience: medium and small producers Share in a simple and pleasant way reliable scientific information on AI Adapted to Caribbean culture Portuguese version Radio series “Más vale prevenir…”
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Re - distribution plan * Ministries of Agriculture * International organizations * Private sector Monitoring * Where the materials are * How had they been used Validation IICA/FAO (Central, Andean and South Regions) * Video, understandable although culture diversity * Radio series, should be adapted to country communication needs
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Thank you
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