5. Develop your integrated campaign strategy Secure media opportunities Host event and solicit presenters Identify sponsorship opportunities Develop show-specific marketing collateral

8. Maintain visibility on social media Secure onsite media and analyst briefings Publish relevant content on your blog Send direct marketing to attendees Brief the sales reps on messaging Distribute follow up emails to attendees

11. Present a high level PowerPoint Conduct client goodwill meetings Leverage your social media channels

14. Distribute conference press release Meet with media, analysts and influencers

17. Follow up with all “A” and “B” leads Build lead nurturing campaigns for “C” leads

20. Host a webinar with key show takeaways Republish tradeshow talks on website Send out whitepaper to attendees