Presentation is loading. Please wait.

Presentation is loading. Please wait.

Make it with Meat. Introduction to Stoddart’s Lucy Husband Sales & Marketing Director.

Similar presentations


Presentation on theme: "Make it with Meat. Introduction to Stoddart’s Lucy Husband Sales & Marketing Director."— Presentation transcript:

1 Make it with Meat

2 Introduction to Stoddart’s Lucy Husband Sales & Marketing Director

3 Who are Stoddart’s? Leading Scottish beef processor Local company Family owned business Focus on service, quality, knowledge, and innovation

4 New Product Development Phil Swailes Production

5

6 Bathgate Academy Project

7 New Product Development Develop new burger product Working together in teams Individual roles and responsibilities Follow clear process

8 New Product Development Market research Analysis Target market Concept generation Point of difference

9 New Product Development Healthy product Size Shape Weight Cost Receipe Flavour Ingredients Quality control Ease to make Texture Food safety Specification development...

10 New Product Development Testing & Refinement

11 New Product Development Marketing the product Packaging & labelling Price point Branding Clear & concise pitch that grabs the attention

12 New Product Development What makes something a good product? Do your homework (market research) Clear target market A need (point of difference) Time spent during planning phase Well costed Tastes good & looks good (would you buy it?) Strong sales pitch

13 Good luck!


Download ppt "Make it with Meat. Introduction to Stoddart’s Lucy Husband Sales & Marketing Director."

Similar presentations


Ads by Google