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Published byOpal Preston Modified over 9 years ago
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Make it with Meat
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Introduction to Stoddart’s Lucy Husband Sales & Marketing Director
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Who are Stoddart’s? Leading Scottish beef processor Local company Family owned business Focus on service, quality, knowledge, and innovation
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New Product Development Phil Swailes Production
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Bathgate Academy Project
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New Product Development Develop new burger product Working together in teams Individual roles and responsibilities Follow clear process
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New Product Development Market research Analysis Target market Concept generation Point of difference
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New Product Development Healthy product Size Shape Weight Cost Receipe Flavour Ingredients Quality control Ease to make Texture Food safety Specification development...
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New Product Development Testing & Refinement
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New Product Development Marketing the product Packaging & labelling Price point Branding Clear & concise pitch that grabs the attention
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New Product Development What makes something a good product? Do your homework (market research) Clear target market A need (point of difference) Time spent during planning phase Well costed Tastes good & looks good (would you buy it?) Strong sales pitch
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Good luck!
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