1. Students: Chani Langford, Deborah Sharp, Grant MacElhiney, John Fremer

2. Contents  Introduction  History  Current Trends  Future  Conclusion

3. Introduction  Social media is integration and innovation of past, present and real-time technologies and social dynamics that point to the future.

4. History

5. ARPAnet

6. Email

12. 190.alt.binaries.multimedia.documentaries 191.alt.binaries.multimedia.elvispresley 192.alt.binaries.multimedia.erotica 193.alt.binaries.multimedia.erotica.amateur 194.alt.binaries.multimedia.erotica.anime 195.alt.binaries.multimedia.erotica.asian 196.alt.binaries.multimedia.erotica.black 197.alt.binaries.multimedia.erotica.interracial 198.alt.binaries.multimedia.erotica.lesbians 199.alt.binaries.multimedia.erotica.male 200.alt.binaries.multimedia.erotica.repost 201.alt.binaries.multimedia.erotica.transsexuals 202.alt.binaries.multimedia.erotica.voyeurism 1979

14. 1982 - TCP/IP Standardized

22. 1991 WWW - HTML

23. 1993 Mosaic Web Browser

24. AOL “Expansion”

25. 2 nd Generation: Trial and Error

26.  1995  Self-contained Business format  From free to subscriptions  Ad-based income  Lawsuits  1997  Web of Contacts Model  Pioneers  Profiles  Listing Friends  Ad-based income  Over-active membership solicitation

27.  1999  Graphically customizable  Various subscription levels  Ad-based income  Pioneers in User- Controlled Privacy  1999  Niche-Audience SNT  Profiles  Image Galleries  Privacy features  Mission/Use

28.  2002  Niche-Audience SNT  Enabling Business P2P Collaboration  Ven = Virtual Currency  Sense of Legitimacy

29. 2 nd Generation: Origins of Giants

30.  2002  Web of Contacts Platform  Dating SNT  Declined $30M Google buyout  Trouble  System crashes  Use Restrictions  Account Deletions  Lack of Adapting  Failure as SNT, 2011  Successful Rebirth as Social Gaming site  2003  Web of Contacts Platform  Page Personalization & Younger Audience  Marketed to ex-Friendsters  2006 – USA’s Most visited Site  2008- Overtook by Facebook  Trouble  Lawsuits  Safety of Minors  Cyber Bullying

31.  2003  Web of Contacts Platform  Hosts external Applications  Early conversion to Foreign languages  Ad-based income  Adaptability  2003  Web of Contacts Platform  Niche-Audience SNT  Variety of Revenue  Subscriptions  Ads  Hiring Solutions

32. Successful Strategies  Web of Contacts Platform  Runner up is Social Bookmarking Platform  Adaptability  Adjusting the platform’s Mission and Services to meet User Needs  User Controlled Privacy Settings

33. Current Trends

34. Growth  1.2 billion people log onto social networking sites regularly  15-20% of all time spent online is on a social networking page  Plenty of room still to grow

35. ...Globally  Targets: Europe & Asia/Pacific  South America & Middle East are still growing  Quality  Language  Infrastructure  Great Outlook for U.S. Sites

37. Mobile Integration  Preferred Medium  20% more activity is done on mobile devices than traditional PC  Third Party Apps  Standardization

38. Finances  How do we pay the bills?  Venture Capitalists  Going Public  How do we raise revenues?  Advertising, Membership Fees, etc.  What gets us noticed?  User Numbers  Page Visits  Unique Visitors

39. Issues & Concerns

40. Future – Integration and Innovation  Smarter  Invisible  Ubiquitous  Monolithic

41. Smarter  Smart devices are the control centers  Smarter technology  GPS  Social media platforms  Mobile

42. Invisible  Total integration  Total connectivity  Seamlessness  Way of life  Personalized

43. Ubiquitous: Ever present social network – its everywhere (Social Networking + Connectivity +Personalization +Integration+ innovation ) * mobility/global reach= Ubiquity

44. Monolithic 2020  50 times more data data counted in zettabytes not exabytes used today  Smart phone subscribers numbers will double to 10 billion, devices overall to 25-50 billion

45. What it all Means for the Future  Competition  Outlook OR?

46. Conclusion  Trial & Error Progression  Probable expansion to ubiquitous, invisible integration  Changing the global culture and our basic terms of interaction  Socially  Commercially