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Published byKerry Lloyd Modified over 9 years ago
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Isolate and Grow Professional Athletes and Body Builders Home Use Medical & Physical Therapy Use Strengthen current base market. Look for growth in potential target markets. The GYM sales are the foundation to build, develop and fund business opportunities.
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Therapy market expected to expand 30% to the year 2018 Potential with market growth –10k baby boomers turn 65 daily –Will continue for 19 years iiSOLATOR REHAB Rehab Industry Outlook
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–Athletic 25% of all athletic injuries are to hand or wrist –Orthopedic Chiropractic 90% of men and 80% of women older than 70 yrs have arthritis in their hands –Work Related 25% of all work injuries are to upper extremities ( 1 in 6 are hand) –Disability War Veterans or amputees iiSOLATOR REHAB Industry Outlook
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The Opportunity and Value Position iiSOLATOR Isolator has significant potential in markets including: Young/Old People Athletic/Non-athletic Disabled REHAB
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Target Market The Target Market includes: Sports Medicine Physical Therapy Occupational Therapy Chiropractic iiSOLATOR REHAB
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Flexsolate: Entered the market over three years ago “Grip free” cuff Extensive testing at North Idaho – Bio-Performance Institute Just introduced “Gym in a Bag” Cheaper product Endorsed by Kim Lyons- “The Biggest Loser”, Gunter Schlierkamp, former “Mr. Universe.” iiSOLATOR REHAB COMPETITION
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Other Opportunities OT Professional Organizations – The American Occupational Therapy Association PT Professional Organizations – The American Physical Therapy Association Trade journals and magazines REHAB iiSOLATOR REHAB
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Recommendations Continue to build network –Professional endorsement Aesthetic Website Develop product brochure Product demos in rehab settings Trial program with rehab Legal waiver Credentialed Continuing Education program/seminar Research on EMGs with a credentialed professional Vendor association –www.Sammonspreston.com Future product development iiSOLATOR REHAB
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Average Joe
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SWOT Analysis Strengths - versatility of use - smoother range of motion - convenient packaging for travel - professional website/ ecommerce - targeted results in specific muscles - ability to lift more weight Weaknesses - understaffed management team - limited manufacturing capabilities - lack funds for expansion/advertising - website geared toward bodybuilder - product intimidating/ not user friendly - priced higher than the competition Opportunities - commissioned sales representatives - broaden market - offer/build accessory line - product available at gym for purchase - attend medical trade shows - build relationships in other markets Threats - acquisition of retail/manufacturing space - customers purchasing other products due to lack of advertising - similar products obtaining more exposure and sales
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