2. Isolate and Grow Professional Athletes and Body Builders Home Use Medical & Physical Therapy Use Strengthen current base market. Look for growth in potential target markets. The GYM sales are the foundation to build, develop and fund business opportunities.

3. Therapy market expected to expand 30% to the year 2018 Potential with market growth –10k baby boomers turn 65 daily –Will continue for 19 years iiSOLATOR REHAB Rehab Industry Outlook

4. –Athletic 25% of all athletic injuries are to hand or wrist –Orthopedic Chiropractic 90% of men and 80% of women older than 70 yrs have arthritis in their hands –Work Related 25% of all work injuries are to upper extremities ( 1 in 6 are hand) –Disability War Veterans or amputees iiSOLATOR REHAB Industry Outlook

5. The Opportunity and Value Position iiSOLATOR Isolator has significant potential in markets including: Young/Old People Athletic/Non-athletic Disabled REHAB

6. Target Market The Target Market includes: Sports Medicine Physical Therapy Occupational Therapy Chiropractic iiSOLATOR REHAB

7. Flexsolate: Entered the market over three years ago “Grip free” cuff Extensive testing at North Idaho – Bio-Performance Institute Just introduced “Gym in a Bag” Cheaper product Endorsed by Kim Lyons- “The Biggest Loser”, Gunter Schlierkamp, former “Mr. Universe.” iiSOLATOR REHAB COMPETITION

8. Other Opportunities OT Professional Organizations – The American Occupational Therapy Association PT Professional Organizations – The American Physical Therapy Association Trade journals and magazines REHAB iiSOLATOR REHAB

9. Recommendations Continue to build network –Professional endorsement Aesthetic Website Develop product brochure Product demos in rehab settings Trial program with rehab Legal waiver Credentialed Continuing Education program/seminar Research on EMGs with a credentialed professional Vendor association –www.Sammonspreston.com Future product development iiSOLATOR REHAB

10. Average Consumer Market The bottom two portions of the pyramid must be mastered first Shift from “how the product functions” to “how the product feels” Must address the “What’s In It For Me” factor Professional Athletes and Body Builders Home Use Medical & Physical Therapy Use

11. SWOT Analysis Strengths - versatility of use - smoother range of motion - convenient packaging for travel - professional website/ ecommerce - targeted results in specific muscles - ability to lift more weight Weaknesses - understaffed management team - limited manufacturing capabilities - lack funds for expansion/advertising - website geared toward bodybuilder - product intimidating/ not user friendly - priced higher than the competition Opportunities - commissioned sales representatives - broaden market - offer/build accessory line - product available at gym for purchase - attend medical trade shows - build relationships in other markets Threats - acquisition of retail/manufacturing space - customers purchasing other products due to lack of advertising - similar products obtaining more exposure and sales

12. Strengths Primary goal = increase product awareness and consistent sales growth * versatility of use * convenient packaging * professional website * smoother range of motion * targets specific muscle areas * more weight can be lifted = increased strength

13. Weaknesses Need to be rectified in order to improve long-term performance of company * understaffed team * limited manufacturing capabilities * lack of funding * product intimidating/ not user friendly * priced higher

14. Opportunities Utilize current customer and market base * commissioned sales representatives * market to fitness/rehab to build reputation * offer/build accessory line * make product available to local gyms * continue to build relationships in other markets * attend medical/health trade shows

15. Threats External factors that should be addressed before expansion into any other market * acquisition of manufacturing/retail space * Loss of customers due to lack of advertising * Loss of sales due to competition