1. 1 Five group ：趙希婷、吳宜庭、謝馨輝

2. Internal Factor Evaluation Sprint

3. Key Internal FactorWeightRating High market share in long distance 15%4 Active pioneer11%4 Wide portfolio expansion(service)10%4 Strength

4. Key Internal Factor WeightRating Strong brand7%4 Great niche marketing 9%3 Strength

5. Key Internal Factor WeightRating Late deployment (4G LTE) 14%1 High churn rate 10%1 Low ARPU10%1 Weakness

7. Key Internal FactorWeightRating Poor network coverage7%2 Large amount of debt7%2 Weakness

8.  Total weighted score significantly lower than the 2.5 of enterprise's signals that the internal situation is weak, while the score much higher than 2.5 of the enterprise's internal situation is strong.  As we calculate, the total weighted score value is 2.61. It means the Sprint’s internal position is better.  According to the IFE matrix, the greatest internal weaknesses Sprint must resolve are late deployment, poor network coverage, and large amount of debt. Conclusion

9. External Factor Evaluation Sprint

10. Opportunity NoKey External Factors(Opportunities) WeightRatin g Weighte d score 1Increasing demand on mobile data 15%30.45 2Develop in ITS10%20.20 3Global market15%10.15 4Wireless technology10%20.20

11.  Increasing demand on mobile data 3D detection technique （ Project Tango ）

12.  Global market exploit new market (Africa-78% growth rate/yr.)

13.  Develop in ITS ex: WAVE/DSRC  Wireless technology in hospital manage staff workflow track medical equipment automate environment monitoring increasing security monitor hand hygiene compliance

14. Threats NoKey External Factors(Threats) WeightRatin g Weighte d score 1US economy is impacted by their debt 2%20.04 2Regulation of the government 16%30.48 3Saturation in the wireless market 16%20.32 4Stressed by other competitors 16%10.16

15.  US economy is impacted by their debt  Regulation of the government antitrust legislation  Saturation in the wireless market

16.  Stressed by other competitors

17. Competitive Profile Matrix Sprint

18. ARPU(weight0.2) ratingscore Sprint30.6 AT&T40.8 Verizon20.4

19. Churn rate(weight 0.2) ratingScore Sprint10.2 AT&T40.8 Verizon40.8

20. Market share(weight 0.16) ratingscore Sprint10.16 AT&T30.48 Verizon40.64

21. Coverage(weight0.15) ratingscore Sprint20.30 AT&T30.45 Verizon40.60

22. Financial position(weight0.15) 2013Net incomeEPSSales Sprint-3018M($USD)-77.38$USD3570M($USD) AT&T185333.39128752 Verizon1149738.71120550 ratingscore Sprint10.15 AT&T40.60 Verizon30.45

23. Brand name(weight0.14) ratingscore Sprint40.56 AT&T40.42 Verizon40.42

24. SprintAT&TVerizon Weightratingscoreratingscoreratingscore ARPU0.21 40.830.6 Churn rate0.21 40.84 Market share 0.1620.3230.4840.64 Coverage0.1520.330.4540.6 Financial position 0.151 40.6030.45 Brand name 0.1440.564 4 Total score 1.001.733.543.80 Total score

25.  Sprint’s performance is bad in many area. Now they need to overcome two problem.  1.Low churn rate : Promote their service to meet the customers’ standard.  2.High debt : Improve their net income by increase their sales. Conclusion

26. News  http://www.ithome.com.tw/news/85465 http://www.ithome.com.tw/news/85465  http://www.ttia-tw.org/knowledge.php?id=36 http://www.ttia-tw.org/knowledge.php?id=36  http://www.itbusinessedge.com/slideshows/six-ways- wireless-technology-is-transforming-health-care- 07.html http://www.itbusinessedge.com/slideshows/six-ways- wireless-technology-is-transforming-health-care- 07.html  http://www.104.com.tw/jb/area/media/article/detail/id /167121573302916456/cat/2 http://www.104.com.tw/jb/area/media/article/detail/id /167121573302916456/cat/2 Reference

27.  ARPU http://www.fiercewireless.com/....../how-verizon-att...... Churn rate http://marketrealist.com/....../prepaid-mobile....../ market share http://news.investors.com/....../101514-721877-vz-tmus...... coverage http://www.imore.com/att-vs-verizon-vs-t-mobile-vs...... http://www.fiercewireless.com/....../how-verizon-att...... http://marketrealist.com/....../prepaid-mobile....../ http://news.investors.com/....../101514-721877-vz-tmus...... http://www.imore.com/att-vs-verizon-vs-t-mobile-vs...... Reference

28. The end