1. Roadblocks v. Stepping Stones: How to Get What You Want

2. The art of the possible: what can be achieved The art of good negotiations is to know when to fight and when to compromise Never compromise with incomplete information

3. Assure that compromise is a stepping stone to effective legislation and not a roadblock to future enhancement. Live to fight another day

4. Examples of major roadblocks Voluntary Codes - Industry argues that the government can save time and money and still get the same result.

5. “Just Say No” Thailand

6. Industry youth programmes: Uzbekistan

7. Industry youth programmes: Middle East

8. Roadblock Drafting with industry Industry has a history of drafting knowledge and a team of lawyers

9. Tobacco Executives Swear To Tell Congress the Truth

10. Examples of Working with the Industry Preemption - a US morality play

11. Ban on all terms such as light, low and mild- tar, nicotine and CO levels per ISO method to be listed on the pack

14. Unenforceable provisions Excessive penalties Sunset provisions Give authority to wrong agency More Roadblocks

15. Stepping Stones Incremental measures - define what you can do, don’t limit future amendments Chose a less ambitious goal - NY fire safe cigarette (less ignition-prone vs. fire safe)

16. Stepping Stones Reporting obligations to ensure effectiveness or build case for additional measures –Surveillance data –Industry expenditures –Population coverage Partial restrictions on advertising –Bill boards, electronic media

17. More Stepping Stones Product regulation –Reporting or disclosure of additives or emissions so you can regulate later; rather than tar and nicotine Taxes –If its small, at least do it all at once Labeling –30%, battle every time

18. State or Local Action Companies are not as concentrated and can’t have the influence Easier to buy national legislators - US clean indoor air