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Organic Gardening Jenny Isler Clark University, Sustainability Coordinator May 31, 2011
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ECO-ENTREPRENEUR: ORGANICS CONTEXT: WHY ? - ENVIRONMENT - HEALTH BACKGROUND: WHAT ? - ORGANIC IS… - EXAMPLES - BY THE NUMBERS STORY: HOW ? - FOURWINDS ORGANICS
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ENVIRONMENT Biodiversity Water Climate change Gulf of Mexico hypoxic ‘dead zone’ created by fertilizer runoff 7000 sq mi.16% US fisheries Source: NASA; USCoC
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HEALTH “You are what you eat” Vitamins Pesticides Disease?
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..... ORGANIC IS… “ an ecological production management system that promotes and enhances biodiversity, biological cycles and soil biological activity. It is based on minimal use of off-farm inputs and on management practices that restore, maintain and enhance ecological harmony.” Source: OTA WHAT? a system of farming that improves soil fertility without using toxic chemicals like those found in fertilizers and pesticides. a way of growing that considers the soil, the plants, their fruits and those that eat them as one interdependent system. HEALTHY SOIL = HEALTHY PLANTS = GOOD FOOD
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Sources: Organic Trade Association, Organic Industry Survey 2010 USDA, Recent Growth Patterns in the US Organics Food Market, Bulletin 777 The World of Organic Agriculture: Statistics & Emerging Trends 2010 BY THE NUMBERS 20% average annual growth Organic fruit & veg lead market 2009 vs 2008: +11.4 % Market penetration : (% all food sales) 1997: 0.8 % 2005:2.5 % 2006:2.8% Global organic food sales: 2003:$24.8 billion 2008:$50.9 billion
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FOURWINDS ORGANICS Passion & personal connection Market need Planning Network Persistence Adaptability
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THANK YOU! QUESTIONS ?
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