1. Validating, Promoting, & Publishing Your Web Site Writing For the Web The Internet Writer’s Handbook 2/e

2. Contents Testing and validating Helping search engines Publishing

3. Testing & Validating

4. The Internet Writer’s Handbook 2/e Test in Various Browsers & Resolutions Browsers Internet Explorer Netscape Monitor resolutions 640x480 800x600 1024x768

5. The Internet Writer’s Handbook 2/e Sites With Validation, Testing, Promotion Tools Bobby NetMechanic Web Site Garage Dr. HTML

6. Helping Search Engines

7. The Internet Writer’s Handbook 2/e Places for Keywords META keyword tag META description tag TITLE

8. The Internet Writer’s Handbook 2/e Other Places for Keywords First part of body copy Domain name Headings (H1, H2 etc) ALT tags

9. The Internet Writer’s Handbook 2/e Ways to Promote Your Site Post notes to listservs or newsgroups. Send notes to Webmasters of similar sites. Put URL on stationery or card. Advertise.

10. The Internet Writer’s Handbook 2/e Submit Your URL to Search Engines Most search engines have a link: ADD URL

11. Publishing

12. The Internet Writer’s Handbook 2/e Publishing a Web Site YOUR COMPUTER WEB SERVER CONNECTED TO INTERNET WORLD WIDE WEB

13. The Internet Writer’s Handbook 2/e Publishing a Web Page You create a Web page. You send the Web page files to a Web server. Your pages have unique URL addresses. Users use the URL to go to the Web address. Their browsers display the page.

14. The Internet Writer’s Handbook 2/e Files You must send All the.HTM files Graphic files

15. The Internet Writer’s Handbook 2/e Publishing a Web Site Some Web editors publish directly by moving all Web files to the Web server. FTP programs can move Web files from your computer to the server. All files must be in a WWW directory.

16. The Internet Writer’s Handbook 2/e