1. Designing the Perfect E-Commerce Experience Alex Metcalf, Senior Usability Analyst

3. Got a preference? User experience work Web 7.0 tag cloud folksonomy syndication platform

4. Got a preference? User experience work Web 7.0 tag cloud folksonomy syndication platform

5. How can I get this? User experience work

6. user experience fundamentals of successful e-commerce

7. Understand before you act ? ? ?

8. Web analytics ? ?

9. Understand before you act Web analytics Customer research ?

10. Understand before you act Web analytics Customer research Site strategy

11. Get your core journeys right

12. Technology supports, not leads

13. Apply the right advice Buy Now!

14. Apply the right advice Buy Now!

15. Broaden your user experience work Usability testing

16. Broaden your user experience work Stakeholder interviews Online survey Observation sessions Focus groups Customer interviews Feasibility workshop Card sorting sessions SEO planning Wireframe development Storyboard design Template development Accessibility audit Research CMS auditing Writing for Web training Usability testing Content migration Accessibility checks Ongoing consultancy DesignBuild

17. Measure success of your work

20. Increased conversion rate Increased page impressions Increased unique users Increased satisfaction with site

21. Measure success of your work Increased conversion rate Increased page impressions Increased unique users Increased satisfaction with site Each one means what to your site strategy?

22. 26,000+ cars independently reviewed 4,000+ prices checked each day 1.5m vehicle sales monitored each year

23. The challenge How best to serve car buyers, sellers, owners Monetisation importance: Advertising revenues, Parker’s Plus, …

24. The process Identify and analyse key site journeys Improve, prioritise and rearrange content Target the links and calls to action Test a prototype with key audiences, then refine

25. The results User-centric refreshed site Key elements identified for future development Importantly, in numbers… Unique users up 17% year-on-year Page impressions up 22% year-on-year

26. Thank you Visit us – E455