1. The Education of the Nintendo Generation Thought Starters for the VCU Anticipators October 15, 2003 David G. Brown Wake Forest University

2. My Objective for This Session------ To Get Each of You to Change Your Personal Behavior this Afternoon & Next Week (maybe even longer) because of an insight that you have reached for yourself 2

3. Introduction Like The Education of Henry Adams we are always tempted to extrapolate from past--- instead of gaining the best perch from the past to peer into the future. Congratulations for making the time for visioning! Technology is the facilitator, not the commander. Think where Academe/Virginia/VCU could be 20 years from now & envision what actions taken this year & next might help get there Start with Expectations of the Nintendo Generation 3

4. Expectations of the Nintendo Generation (& Beyond) C ustomization. Adapt to Learning Styles, Educational Objectives, & Lifestyle Choices. Self-centered Universe. A ccess--- instantly, globally, publicly T rial and Error. Constant simulation. Induce theories. S pecialization. Balkanized. Teams. Dependency. 4

5. Think Long-Term! Universities Adapt! 70/85 institutions that pre-date 1520 are universities! 5

6. If Not In The University, Where Will Society... Certify & Label New Talent? House “out of season” Ideas? Motivate New Learners? Evaluate Information? Archive Ideas? Nurture Values and Cultural Sensitivities? Induce Young People To Invest In Themselves? Protect Maturing Learners & Experimenters? Form Friendships and Networks? Build Public Monuments & Provide Parks/Events? Attract Quality Jobs? 6

7. Brown’s 1st Year Seminar Before Class –Students Find URLs & Identify Criteria –Interactive exercises –Muddiest PointMuddiest Point –Lecture Notes –E-mail dialogue –Cybershows During Class –One Minute QuizOne Minute Quiz –Computer Tip Talk –Class Polls –Team Projects After Class –Edit Drafts by TeamEdit Drafts by Team –Guest Editors –Hyperlinks & Pictures –Access Previous Papers Other –Daily Announcements –Team Web Page –Personal Web Pages –Exams include Computer –Portfolio –Materials Forever 7

8. Reasons 150 Professors Added Computer Enhancements 1.Communication-Interaction 2.Collaboration-Teams 3.Controversy-Debate 4.Customization-Diversity 5.Consultants-Adjuncts www.ablongman.com/professional/catalog/academic/product/1,4096,0205355803,00.html www.ankerpub.com/books/brown.html 8

9. IBM Laptops for all Printers for all New Every 2 Years Own @ Graduation 31,000 Connections Standard Software 99% E-Mail Start 1995, 4 Year Phase In +15% Tuition for 37 Items +40 Faculty and 30 Staff THE WAKE FOREST PLAN IBM R40, Intel 2.2GHz Processor, 40GB Harddrive, 512 MB RAM 15”ActMatrix Screen, CD-RW/DVD, 56k modem, 32MB Video Ram, 4 4Mbps Infrared, 10/100 Ethernet, Two 480Mbps USB Ports Standard Load Includes— MS OfficeXP Professional, Dreamweaver, SPSS, Maple, Acrobat, Photoshop, Shockwave, Flash, IBM Record Now Real Producer & Player, Media Player, Windows XP Moviemaker, ATT dialer, Apple QuickTime, Mozilla 1.3, IE, Symantec AntiVirus, Windows XP Prof 9

10. Computers Enhance My Teaching/Learning Via-- Presentations Better--20% More Opportunities to Practice & Analyze--35% More Access to Source Materials via Internet--43% More Communication with Faculty Colleagues, Classmates, and Between Faculty and Students--87% 10

11. Computers allow people---- to belong to more communities to be more actively engaged in each community with more people over more miles for more months and years TO BE MORE COLLABORATIVE 11

12. New Business Strategies Customize and Individualize Acquire and Use Metadata Outsource (eliminate middle managers, reduce data entry) Partner. Integrate vertically. Merge. Sell “high prestige, high recognition” branded services. Become an entry portal & establish lifelong connectives. Market Big Time 12

13. The New University Bricks and Mortar Stay--including health clubs Brokers Emerge--the most common function Entrepreneurship Thrives--focus required Libraries Become Resource Centers--help Confederations Flourish--mergers too International Alliances Multiply--not only distance ed Schedules Metabolize Around Commencement Outsourcing Expands--services and courses Funding Diversifies--mix public and entrepreneurial Databases Center Around the Student--my.yahoo 13

14. The New Professoriate Team Research--science methods spread Electronic Publications--most rigorous format Paper Archiving--most enduring format Collaborative Teaching--design teams & confederations Adjunct Faculty--alumni & practitioners Institutes & Centers--departments & disciplines recede 14

15. The New Curriculum The 80-20 Rule--not all F2F or Virtual On Campus Distance Learning--3 in residence, 2 by distance Intimate F2F Classes--greater variability Customized Textbooks--from many vendors Learning Cohorts & Communities--essential for motivation Continuous Communication--before & after degrees Student-Designed Degree--learning objectives & styles The Math Emporium Model--one of the new models 15

16. CATS---the New Student C ustomization. Adapt to Learning Styles, Educational Objectives, & Lifestyle Choices. Self-centered Universe. A ccess--- instantly, globally, publicly T rial and Error. Constant simulation. Induce theories. S pecialization. Balkanized. Teams. Dependency. 16

17. Teaching in the Future Personal. Customized. Interactive. Project Centered (Undergrad Research) Course Chunks Teams of Professionals to Support Learning. Collaborative Student-Centered Curriculum “Houses” instead of Disciplines Hybrid Courses (80-20 and 20-80) All Virtual Courses Only For New Students 17

18. Act Now (Circle 3 Favorites) -Assume That All Students Have Internet Access -Assure Robust Communication Networks -Aim for 95% Faculty Voluntary Use of CEL -Identify a “Preferred” Laptop, CMS, and Software -Teach Around Projects -Build teamwork. -Nurture “Communities of Learners” -Expand and Enrich Co-Curricular Programs -Create Brand Identity -Nurture A Few Areas For Worldwide Prominence -Maintain Aura of Impartiality & Rationality -Rejoice in the Flexibility & Survivability of Universities 18

19. Let’s Interact! You cheat. Digital blended learning. Open dialogue. Global communication. Service to all. Turn the learning over to the students! Publishers are trying Students will take classes from many insts What about integrity? How come to a blend? Comparative advantage Push teaching to students 19

20. David G. Brown Wake Forest University Winston-Salem, N.C. 27109 336-758-4878 (478-445-4444) email: brown@wfu.edu http//:www.wfu.edu/~brown

21. New Opportunities for Tomorrow’s Colleges in a world of e-businesses A Presentation by David G. Brown, Dean, International Center for Computer Enhanced Learning Wake Forest University @ IBM’s Briefing for Higher Education Executive, Palisades, N.Y. July 26, 1999

22. New Day Big Changes for Higher Education Democratization of Access (Ubiquity) Democratization of Usage (Course Shells)

23. The economist in me says that doing business in an info-rich society will be different Better informed buyers (web browsing) Better informed sellers (metadata) More data-based decisions Faster cycle times Less geographic loyalty More interactive transactions More customization More specialization (& outsourcing)

24. With Ubiquity--- The Culture Changes Mentality shifts-- like from public phone to personal phone. Teaching Assumptions shift-- like from readings are on reserve to everyone owns a copy of his/her own. Timelines shift-- like from “our class meets MWF” to “we see each other all the time and MWF we meet together ” Students’ sense of access shifts-- like from “I can get that book in the library” to “I have that book in my library.” Relationships shift-- like from a family living in many different states to all family members living in the same town

25. The New Business Environment Many Tightknit Communities. Customer Affinity and Bargaining Groups Interactivity Expected. Between customer and vendor and among vendors’ customers Information Filters Everywhere. Challenge is gaining and maintaining customer attention Worldwide Specialization. Geography less relevant.

26. What Business Am I In? Primary: Linking trusting clients with the best educational resources and motivating them to use them. Consolidator! Secondary: Creating educational resources for other “consolidators” to buy Tertiary: Selling auxiliary services such as meals, overnights, t-shirts, mailing lists

27. Therefore, I should--- Focus on my comparative advantages Strengthen ties with my natural constituencies Partner with organizations that can provide outsourcers who understand my infrastructure Build a reliable infrastructure Enable my “team” to be interactive 7x24

28. Specific Actions to be Taken--- Empower employees with equipment, training, and support (democratize) Partner with “IBM” Adopt “infrastructure” usable by my clients Use fast-loading webpages that fit all screens KISS (both producer and client) Collect and use Metadata Test how easily search engines find you Trade referrals with other sites

29. More Specific Actions-- Create & Join Community Networks Act on the 80/20 and 20/80 assumption Customize service to natural constituency Nurture My Clusters of Learners Offer e-mail forwarding for life Use headliners to attract loyalty to site Build monitored LISTSERVS-- especially before enrollment and after graduation Presume that all information will be shared

37. Basic Themes Heyday Communication Customization Collaboration Community Interactivity Know What Business You’re in