1. Latin America Argentina, Brazil, Chile, Mexico, Venezuela

2. Latin America

3. Common Marketing Trends in Latin America Economics - developed/developing economies - uneven distribution of wealth Demographics - high urban population - young population Language - Spanish, Portuguese, English Religion and Culture - Roman Catholic - High context culture Legal and Business Requirements - Latin America Free Trade Association (LAFTA) Environment -lack of clean water

4. Mexico Size and Growth of Soda Market - 16 billion liters consumed - increase in sales Major Players in Soft Drink Industry - Coca-Cola - Pepsi Dietary issues, taste preferences, attitudes - most obese country - soda tax - lack of clean water - health conscious movement

5. Venezuela Size and Growth of Soda Market - decrease in sales - Law of Costs and Fair Prices Major Players in Soft Drink Industry - Coca-Cola - Pepsi Dietary issues, taste preferences, attitudes - soda is perceived to be a luxury product - RTD teas are an emerging product - unaware about health and nutrition

6. Brazil Size and Growth of Soft Drink Market - 17% increase in 2012 - Projected to increase even more due to the World Cup 2014 and Olympic Games 2016 Major Players in Soda Industry - Coca-Cola, Pepsi, Kraft - Ambev Dietary issues, taste preferences, attitudes - healthier alternatives such as tea or fruit juice - Coca-Cola is purchased for the brand name and status

7. Argentina Size and Growth of Soft Drink Market - decrease in consumption - high inflation Major Players in Soft Drink Industry - Coca-Cola -Aguas Danone Dietary issues, taste preferences, attitudes - increased consumption of flavored water, RTD tea - Soft Drinks are perceived to be a luxury - Consumers are looking for bulk or refillable products

8. Chile Size and Growth of Soda Market - total volume and sales increase Major Players in Soda Drink Industry - Coca-Cola - Embotelladoras Chilenas Unidas Dietary issues, taste preferences, attitudes -rise in obesity -health conscious movement -push for more fruit/vegetable juices, tea, water

9. Summary Health conscious movement Good Opportunities: Chile, Mexico, Brazil Lack of opportunities: Argentina and Venezuela