1. Everyday Swim - Islington Liquid Swim

2. Membership PAYG Adult Swim Lessons Pool Induction Adult Stroke Correction Swim ’n’ Gym Masters / Tri - London Swim Fit Social Polo League ability

3. Profile (N = 320) Male 40% Female 60% Age Groups (Average age = 34) 16-20 1% 20-29 40% 30-39 35% 40-49 13% 50-59 10% 60 plus 1%

4. The majority… - Walk to the gym. - Use Liquid swim 1-2 times a week. - Were already pool users. - Main aim to: 1) Improve swimming ability; 2) Increase fitness; and 3) Tone / shape up. - Motivation to start Liquid Swim was a "priority shift" - Liquid Swim users prefer exercising on an individual basis, on weekdays, between 5-8pm