1. All Points Bulletin: Running an Effective Enforcement Campaign Greg Oliva & Rebecca Lourenco April 30-May 1, 2002 Sacramento, CA

2. Sponsored by the California Department of Health Services, Tobacco Control Section Session Objectives Provide information and skills to help communities increase enforcement Tools and skills –Midwest Academy –Communications skills Real life stories with successes and challenges

3. Sponsored by the California Department of Health Services, Tobacco Control Section Lessons Learned in Enforcing Tobacco Control Laws Smokefree bars –High profile law –Dedicated resources –Strong priority area –“People” wanted it –Clear and present danger to health STORE laws –PC 308 is old, but many new laws –STORE Campaign has expanded resources/priority –Community support is critical –98%of KOLs support fining businesses that sell to minors.

4. Enforcement Campaign Background/ Documenting The Problem Rebecca Lourenco, MPH Local Programs Unit Tobacco Control Section

5. Sponsored by the California Department of Health Services, Tobacco Control Section Why Is Enforcement Important? Getting A Local Policy Passed Is Not the End of the Story –Strong Routine Enforcement Needs To Be Included In the Intervention Strategy For the Policy To Be Effective

6. Sponsored by the California Department of Health Services, Tobacco Control Section Documenting The Problem Nationwide –All 50 States Have Youth Access Laws Prohibiting Minors From Purchasing Cigarettes –More Than 1 Billion Packs of Cigarettes Are Purchased By Youth Each Year

7. Sponsored by the California Department of Health Services, Tobacco Control Section Documenting The Problem California –As of April 2001 --- 490 Local Tobacco Control Laws –Preventive Medicine Journal Article (2001) Out of 182 Law Enforcement Officials Representing 200 Cities & Counties --- Only 36% of Local Enforcement Agencies Reported Conducting One or More Compliance Checks In The Previous Year

8. Sponsored by the California Department of Health Services, Tobacco Control Section Documenting The Problem The Independent Evaluation Consortium Data –37% of Project Directors Responded That They Collaborated “Often” or “Very Often” –Top 3 Barriers To The Enforcement of YA Tobacco Policies Limited Staff (87%) Insufficient Budget (78%) Low Priority In The Community (75%)

9. Sponsored by the California Department of Health Services, Tobacco Control Section Tobacco Control Laws Penal Code 308 STAKE Act Business & Professions Code 17200 Business & Professions Code 17537.3 Health & Safety Code 118950 Master Settlement Agreement Local Ordinances –Tobacco Retailer Licensing –Land Use Zoning –Advertising Restrictions

10. Sponsored by the California Department of Health Services, Tobacco Control Section Patterns of Enforcement Agencies That Enforce Tobacco Control Laws: –Local Law Enforcement –Local Code Enforcement –Food & Drug Branch of California Dept. of Health Services –State Attorney General –City Attorney (or County Council) –District Attorney –Private Citizens

11. Sponsored by the California Department of Health Services, Tobacco Control Section Patterns of Enforcement Why Lax Enforcement Exists –Limited Staff –Lack of Money Allocated In the Budget –Lack of Community Support –No Authority To Issue Citations To Violators –City Attorney or District Attorney Would Not Prosecute Citations

12. Sponsored by the California Department of Health Services, Tobacco Control Section Enforcement Resources STORE Web Site –Enforcement Tools: Stanford Enforcement Survey Database Policy Enforcement Survey Tip Sheet - Working With Law Enforcement PC 308 Operations Manual Guidelines For PC 308(a) Operations

13. Sponsored by the California Department of Health Services, Tobacco Control Section Enforcement Resources Americans For Nonsmokers’ Rights BREATH TCS-Funded Enforcement Contracts STAKE Act Program Statewide Youth Purchase Survey

14. Sponsored by the California Department of Health Services, Tobacco Control Section Community Organizing Power The Eight Steps of a Community Organizing Campaign: Create a Core Group Document the Problem Select Your Issue Develop the Strategy

15. Sponsored by the California Department of Health Services, Tobacco Control Section Community Organizing Power The Eight Steps of a Community Organizing Campaign: Broaden your Coalition Communicate with the Target Implement Activities Evaluate your Campaign

16. Goals Getting Organized Constituents, Allies and Opponents Targets Tactics 1.List the long-term objectives of your campaign. 2. Establish the intermediate goals for this issue campaign. What constitutes victory? 3.How will the campaign:  Win concrete improvement in people's lives?  Give people a sense of their own power?  Alter the relations of power? 4. What short-term or partial victories can you win as steps toward your long- term goal? 1. List the resources that you bring to the campaign. Include money, number of staff, facilities, reputation, canvass, etc. 2. What is the budget, including in-kind contributions, for this campaign? 3. List the specific ways in which you want your organization to be strengthened by this campaign. Fill in numbers for each:  Expand leadership group  Increase experience of existing leadership  Build membership base  Expand into new constituencies  Raise more money 4. List internal problems that have to be considered if the campaign is to succeed. 1. Who cares about this issue enough to join or help the organization?  Whose problem is it?  What do they gain if they win?  What risks are they taking?  What power do they have over the target?  Into what groups are they organized? 2. Who are your opponents?  What will your victory cost them?  What will they do/spend to oppose you?  How strong are they? A target is always a person. It is never an institution or elected body. 1. Primary Targets  Who has the power to give you what you want?  What power do you have over them? 2. Secondary Targets  Who has power over the people with the power to give you what you want?  What power do you have over them? For each target, list the tactics that each constituent group can best use to make its power felt. Tactics must be:  In context  Flexible and creative  Targeted  Agreed to by the membership  Backed by a specific form of power Tactics include:  Media events  Actions and demands  Public hearings  Strikes  Voter registration and education  Lawsuits  Accountability sessions  Elections  Negotiations

17. Sponsored by the California Department of Health Services, Tobacco Control Section Midwest Academy Strategy Chart Exercise A long-term goal (objective) is reducing youth access An intermediate goal (activity) is improving enforcement –self-service displays, PC 308, conditional use permits, etc. We will focus today on Constituents, Allies and Opponents & Targets Part II will focus on communication Tactics

18. Sponsored by the California Department of Health Services, Tobacco Control Section Midwest Academy Strategy Chart Exercise Constituents….. –Who will join you? –Whose problem is it? –What power do they have over the target? Opponents –What will your victory cost them? –How strong are they? –What will they do to win? Targets –Always a person, never an institution. –Primary/secondary –Who has the power to give you what you want? –Who has power over those with power? –What power do you have over them?

19. Sponsored by the California Department of Health Services, Tobacco Control Section Enforcement Funding Alert RFA #TCS-02-101 –Available Funding = Approximately $3.0 Million –Expected Award Amounts = Up to $300,000 for the Grant Term –Grant Term = Oct.1, 2002 - June 30, 2005 –Application Due Date = June 27, 2002 –www.dhs.ca.gov/tobacco