1. Brand Messaging February, 2015 Women’s Health Leadership TRUST

2. To create healthier communities by realizing women’s leadership potential Vision

3. To support women leaders in healthcare Mission

4. Brand Promise: The Women’s Health Leadership TRUST will support you in realizing your leadership potential to create healthier communities. Women’s Health Leadership TRUST

5. Inspiring Trustworthy Empowering Confident Collaborative Genuine Welcoming Committed

6. Emotional Rewards Emotionally connected Informed Supported Empowered

7. Rational Benefits Opportunities to network with women leaders in the health care industry Educational opportunities Leadership development opportunities Advances the careers of women in health care

8. The Women’s Health Leadership TRUST supports and advances the careers of women leaders in healthcare. Together, we are becoming more effective and influential leaders, driving positive change and shaping the future of healthcare in our communities. Elevator Speech

9. Key Messages Our Organization: One of the most influential women’s healthcare organizations in Minnesota Living our mission through innovative programs and partnerships for over 35 years Over 300 active members representing all sectors of the healthcare industry Providing first-hand insight into significant issues and experiences affecting women leaders in healthcare

10. Foundational Pillars: The TRUST advances the healthcare careers of women. Professional networking Education Leadership development Career advancement

11. Committees: The TRUST relies on the time and talents of committee members to carry out the important work of our organization. External Relations Committee Finance Committee Forum Planning Committee Internal (Member) Communications Committee Membership Committee Nominating Committee Programming Committee Leadership Development Committee

12. Key Partners The TRUST partners with organizations aligned with our vision and mission.

13. Significant Accomplishments Since its founding in 1979, the TRUST continues to fulfill its mission by influencing policy and contributing to healthcare in our communities.